ABSTRAK
Praktik Kerja Profesi Apoteker di Apotek Mitrasana Tambun I bertujuan untukmemahami fungsi dan peran Apoteker dalam mengelola apotek secaraprofessional dan mengetahui pengelolaan obat dan alat kesehatan di apotek, baikdari segi manajerial dan administratif di gerai Apotek Mitrasana Tambun I. Tugaskhusus dengan judul “Analisis Marketing Communication Gerai ApotekMitrasana Tambun I Periode Januari – Februari 2014” bertujuan untukmengetahui efektivitas marketing communication yang telah dan dan dapatditerapkan pada gerai Mitrasana Tambun I.

---

ABSTRACT
Apothecary Profession Internship in Mitrasana Tambun I Pharmacy was aimed tocomprehend the function and role of pharmacist in managing pharmacyprofessionally and to understand the management of pharmaceutical supplies andmedical devices in pharmacy both from managerial and administrative perspectivein Mitrasana Tambun I Pharmacy. Beside that general assignment, there wasspecific assignment given to apothecary student which titled “MarketingCommunication Analysis in Mitrasana Tambun I Pharmacy during January –February 2014”. This specific assignment was aimed to understand theeffectiveness of marketing communication which has been done and can be donein the future in Mitrasana Tambun I Pharmacy.