Buku Teks :: Kembali

Buku Teks :: Kembali

Emerging trends, threats, and opportunities in international marketing : what executives need to know

by Michael R. Gzinkota, Ilkka A. Ronkainen, Masaaki Korabe (Business expert , 2010)


The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization).

 Kata Kunci


Jenis Koleksi : Buku Teks
No. Panggil : 382.6 CZI e
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Monroe, N.Y: Business expert , 2010
Sumber Pengatalogan: LibUI eng rda
ISBN: 9781606490358
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xi, 378 pages ; 24 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
382.6 CZI e 01-15-00985 TERSEDIA
Tidak ada ulasan pada koleksi ini: 20395072