Buku Referensi :: Kembali

Buku Referensi :: Kembali

Dynamics of competitive advantage and consumer perception in social marketing

editor by Avinash Kapoor (Business Science Reference, an imprint of IGI Global,, 2014)

 Abstrak

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

 Kata Kunci

 Metadata

Jenis Koleksi : Buku Referensi
No. Panggil : R 381.142 DYN (1)
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : Hershey PA.: Business Science Reference, an imprint of IGI Global,, 2014
Sumber Pengatalogan:
ISBN: [9781466644304]
Tipe Konten:
Tipe Media:
Tipe Carrier:
Edisi: []
Catatan Seri: Research essentials
Catatan Umum: Includes bibliographical references and index
Deskripsi Fisik: xix, 409 p. : ill. ; 26 cm.
Lembaga Pemilik: Universitas indonesia
Lokasi: Perpustakaan UI, Lantai 4
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
R 381.142 DYN (1) 01-15-01519 TERSEDIA
R 381.142 DYN (1) 01-15-01520 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20395744
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