Buku Teks :: Kembali

Buku Teks :: Kembali

The myths of creativity : the truth about how innovative companies and people generate great ideas

by David Burkus (Jossey-Bass, 2014)


"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"-- Provided by publisher.


No. Panggil : 658.314 BUR m (1)
Entri utama-Nama orang :
Subjek :
Penerbitan : San Francisco: Jossey-Bass, 2014
ISBN 9781118611142
Sumber Pengatalogan
Tipe Konten text
Tipe Media unmediated
Tipe Carrier volume
Deskripsi Fisik vii, 214 pages ; 24 cm
Catatan Bibliografi pages 195-202
Catatan Seri
Catatan Umum Buku copy ke-3 koleksinya berada di perpustakaan FEUI ; Includes bibliographical references and index
Catatan Versi Asli
Lembaga Pemilik Universitas Indonesia
Lokasi Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
658.314 BUR m (1) 01-15-02918 TERSEDIA
658.314 BUR m (1) 01-15-02919 TERSEDIA
658.314 BUR m (1) 01-15-03004 TERSEDIA
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