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Ambush marketing and the mega-event monopoly: how laws are abused to protect commercial rights to major sporting events

Andre M. Louw ([T. M. C. Asser Press, ], 2012)

 Abstrak

[This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. , This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. ]

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Jenis Koleksi : eBooks
No. Panggil : e20399551
Entri utama-Nama orang :
Subjek :
Penerbitan : The Hague, Netherlands : [T. M. C. Asser Press, ], 2012
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik:
Tautan: http://link.springer.com/book/10.1007%2F978-90-6704-864-4
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