ABSTRAKThe recent hacking of cloud storage service iCloud had shown that in the era of
globalization where media rules the world, access to information is barely restricted.
Especially with the use of high technology gadgets and social media, anyone can
easily obtain information, even the ones that the owner did not intend to convey to
other people. The spreading of information without the consent of the concerned is
especially common in the case of celebrities. The hacked iCloud account of
Hollywood celebrities caused the spread of various celebrities’ nude pictures that
were taken from their electronics’ cloud storage service, which was taken by the
hacker and was exchanged for Bitcoins in various Internet platforms. Based on the
aforementioned occurrence, this research is going to analyse the on-going discussion
of how does Indonesian positive law support the protection of celebrities’ personality
right in the event of unauthorized publication and commercialization of celebrity
image, which party should be the liable party in the event of unauthorized publication
and commercialization of celebrity image through Internet media, and to what extent
should celebrities as user of cloud storage service is held responsible for their action
of uploading image to iCloud. First this research will define who are included in the
category of celebrities and what is meant by cloud storage. The research would
further approach the issue through existing positive law in Indonesia including
copyright law and information and electronic transaction law. It will then strive to
find the answers to the research questions on determining who are liable in this issue
and whether celebrities as uploader can also be held liable as determined by
implementing law.