[ABSTRAK
Realityshow Primitive Runaway (PR) episode Lia Wa Ode dan Rio Dewantomengunjungi suku Sambori di Bima, Nusa Tenggara Barat, merepresentasikanpertemuan dua budaya yang berbeda, modern (Barat) dan tradisional (Timur).Pertemuan dua budaya tersebut menghasilkan oposisi biner maju dan terbelakang,percaya gaib dan berfikir rasional, bersih dan kotor, yang merupakan cara pandangOrientalisme Edward Said yakni cara Barat memosisikan Timur.Penelitian ini membahas bagaimana suku Sambori direpresentasikan dalamPrimitive Runaway serta bagaimana sudut pandang orang kota terhadap masyarakatyang tinggal di belahan Indonesia Timur itu. Penelitian ini menggunakan pendekatanSemiotik Roland Barthes untuk membongkar mitos (mythologies) serta ideologihegemoni yang terkandung di program reality show ini.

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ABSTRACT
Reality Show Primitive Runaway on Lia Wa Ode and Rio Dewanto episodevisiting Sambori tribe in Bima, Nusa Tenggara Barat, represented the meeting of twodifferent cultures modern and traditional. The meeting of those two different culturesproduced binary opposition, deveveloped and undeveloped, mistics and rational,hygienis and dirty, which was the Orientalism view of Edward Said, how Westpositioned East.This Research aims to analyze how Sambori tribe represented in PrimitiveRunaway and the view of modern people about the tribe from East Indonesia. Thisresearch used methodology approach of Semiotic Roland Barthes to find themythologies and its ideology.;Reality Show Primitive Runaway on Lia Wa Ode and Rio Dewanto episodevisiting Sambori tribe in Bima, Nusa Tenggara Barat, represented the meeting of twodifferent cultures modern and traditional. The meeting of those two different culturesproduced binary opposition, deveveloped and undeveloped, mistics and rational,hygienis and dirty, which was the Orientalism view of Edward Said, how Westpositioned East.This Research aims to analyze how Sambori tribe represented in PrimitiveRunaway and the view of modern people about the tribe from East Indonesia. Thisresearch used methodology approach of Semiotic Roland Barthes to find themythologies and its ideology.;Reality Show Primitive Runaway on Lia Wa Ode and Rio Dewanto episodevisiting Sambori tribe in Bima, Nusa Tenggara Barat, represented the meeting of twodifferent cultures modern and traditional. The meeting of those two different culturesproduced binary opposition, deveveloped and undeveloped, mistics and rational,hygienis and dirty, which was the Orientalism view of Edward Said, how Westpositioned East.This Research aims to analyze how Sambori tribe represented in PrimitiveRunaway and the view of modern people about the tribe from East Indonesia. Thisresearch used methodology approach of Semiotic Roland Barthes to find themythologies and its ideology., Reality Show Primitive Runaway on Lia Wa Ode and Rio Dewanto episodevisiting Sambori tribe in Bima, Nusa Tenggara Barat, represented the meeting of twodifferent cultures modern and traditional. The meeting of those two different culturesproduced binary opposition, deveveloped and undeveloped, mistics and rational,hygienis and dirty, which was the Orientalism view of Edward Said, how Westpositioned East.This Research aims to analyze how Sambori tribe represented in PrimitiveRunaway and the view of modern people about the tribe from East Indonesia. Thisresearch used methodology approach of Semiotic Roland Barthes to find themythologies and its ideology.]