[ABSTRAK
Kabupaten Gunungkidul mempunyai 46 pantai, jumlah terbanyak se-DIY. Namun,penelitian ini hanya mengambil 7 pantai yaitu Pantai Baron, Kukup, Sepanjang, Krakal,Drini, Sundak dan Pulangsawal/Indrayanti. Tujuan penelitian ini untuk mengukur nilaikesejahteraan (welfare) yang diperoleh wisatawan pada kondisi lingkungan TujuhPantai Dalam Satu Kawasan (TPDSK) di Gunungkidul saat ini yang diukur dengannilai consumer surplus serta perubahan nilai kesejahteraan jika terjadi perubahankondisi lingkungan TPDSK yang diukur dengan nilai compensating surplus. Metodeyang digunakan adalah Travel Cost Method serta Choice Modelling. Kesimpulanpenelitian adalah nilai consumer surplus pada kondisi lingkungan TPDSK saat inisebesar Rp 303.236,00 per kunjungan. Perubahan welfare akibat perubahan kondisilingkungan TPDSK yang menurun sebesar ? Rp 279.687,50 per kunjungan . Sedangkankondisi lingkungan TPDSK yang meningkat menyebabkan perubahan welfare sebesarRp 273.437,50 per kunjungan. Kebijakan yang dapat dilakukan oleh stake holderadalah 1) minimal mempertahankan kondisi saat ini/status quo, 2) melakukan prioritasprogram peningkatan kondisi lingkungan TPDSK yang terdiri atas jangka pendekberupa peningkatan kebersihan pantai, jangka menengah berupa peningkatan kuantitasdan kualitas fasilitas penunjang, jangka panjang berupa pengurangan abrasi pantai, 3)peningkatan harga tiket masuk dapat dipertimbangkan setelah dilakukan perbaikankondisi lingkungan TPDSK.

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ABSTRACT
Gunungkidul regency has 46 beaches, the highest number in DIY province.However, this study only took 7 beaches namely Baron, Kukup, Sepanjang, Krakal,Drini, Sundak and Pulangsawal/Indrayanti. The purpose of this study is to measure thewelfare value that tourists obtained on TPDSK in Gunungkidul current environmentalconditions as measured by value of consumer surplus and changes in welfare value ifTPDSK environmental conditions change as measured by compensating surplus value.This study used Travel Cost Method and Choice Modelling. Conclusions of this studyare consumer surplus value on TPDSK current environmental conditions is Rp303,236.00 per visit and welfare changes due to changes in TPDSK environmentalconditions decreased by Rp 279,687.50 per visit. Policies that can be done bystakeholders are 1) maintain the current condition/status quo, 2) conduct a priorityprogram to improve TPDSK environmental conditions wich are in short-term isincreasing beaches cleanliness, and in medium-term is increasing the quantity andquality of supporting facilities, while in long-term can be done by coastal erosionreduction, 3) an increase in the price of admission can be considered after theimprovement of TPDSK environmental conditions.;Gunungkidul regency has 46 beaches, the highest number in DIY province.However, this study only took 7 beaches namely Baron, Kukup, Sepanjang, Krakal,Drini, Sundak and Pulangsawal/Indrayanti. The purpose of this study is to measure thewelfare value that tourists obtained on TPDSK in Gunungkidul current environmentalconditions as measured by value of consumer surplus and changes in welfare value ifTPDSK environmental conditions change as measured by compensating surplus value.This study used Travel Cost Method and Choice Modelling. Conclusions of this studyare consumer surplus value on TPDSK current environmental conditions is Rp303,236.00 per visit and welfare changes due to changes in TPDSK environmentalconditions decreased by Rp 279,687.50 per visit. Policies that can be done bystakeholders are 1) maintain the current condition/status quo, 2) conduct a priorityprogram to improve TPDSK environmental conditions wich are in short-term isincreasing beaches cleanliness, and in medium-term is increasing the quantity andquality of supporting facilities, while in long-term can be done by coastal erosionreduction, 3) an increase in the price of admission can be considered after theimprovement of TPDSK environmental conditions.;Gunungkidul regency has 46 beaches, the highest number in DIY province.However, this study only took 7 beaches namely Baron, Kukup, Sepanjang, Krakal,Drini, Sundak and Pulangsawal/Indrayanti. The purpose of this study is to measure thewelfare value that tourists obtained on TPDSK in Gunungkidul current environmentalconditions as measured by value of consumer surplus and changes in welfare value ifTPDSK environmental conditions change as measured by compensating surplus value.This study used Travel Cost Method and Choice Modelling. Conclusions of this studyare consumer surplus value on TPDSK current environmental conditions is Rp303,236.00 per visit and welfare changes due to changes in TPDSK environmentalconditions decreased by Rp 279,687.50 per visit. Policies that can be done bystakeholders are 1) maintain the current condition/status quo, 2) conduct a priorityprogram to improve TPDSK environmental conditions wich are in short-term isincreasing beaches cleanliness, and in medium-term is increasing the quantity andquality of supporting facilities, while in long-term can be done by coastal erosionreduction, 3) an increase in the price of admission can be considered after theimprovement of TPDSK environmental conditions.;Gunungkidul regency has 46 beaches, the highest number in DIY province.However, this study only took 7 beaches namely Baron, Kukup, Sepanjang, Krakal,Drini, Sundak and Pulangsawal/Indrayanti. The purpose of this study is to measure thewelfare value that tourists obtained on TPDSK in Gunungkidul current environmentalconditions as measured by value of consumer surplus and changes in welfare value ifTPDSK environmental conditions change as measured by compensating surplus value.This study used Travel Cost Method and Choice Modelling. Conclusions of this studyare consumer surplus value on TPDSK current environmental conditions is Rp303,236.00 per visit and welfare changes due to changes in TPDSK environmentalconditions decreased by Rp 279,687.50 per visit. Policies that can be done bystakeholders are 1) maintain the current condition/status quo, 2) conduct a priorityprogram to improve TPDSK environmental conditions wich are in short-term isincreasing beaches cleanliness, and in medium-term is increasing the quantity andquality of supporting facilities, while in long-term can be done by coastal erosionreduction, 3) an increase in the price of admission can be considered after theimprovement of TPDSK environmental conditions.;Gunungkidul regency has 46 beaches, the highest number in DIY province.However, this study only took 7 beaches namely Baron, Kukup, Sepanjang, Krakal,Drini, Sundak and Pulangsawal/Indrayanti. The purpose of this study is to measure thewelfare value that tourists obtained on TPDSK in Gunungkidul current environmentalconditions as measured by value of consumer surplus and changes in welfare value ifTPDSK environmental conditions change as measured by compensating surplus value.This study used Travel Cost Method and Choice Modelling. Conclusions of this studyare consumer surplus value on TPDSK current environmental conditions is Rp303,236.00 per visit and welfare changes due to changes in TPDSK environmentalconditions decreased by Rp 279,687.50 per visit. Policies that can be done bystakeholders are 1) maintain the current condition/status quo, 2) conduct a priorityprogram to improve TPDSK environmental conditions wich are in short-term isincreasing beaches cleanliness, and in medium-term is increasing the quantity andquality of supporting facilities, while in long-term can be done by coastal erosionreduction, 3) an increase in the price of admission can be considered after theimprovement of TPDSK environmental conditions., Gunungkidul regency has 46 beaches, the highest number in DIY province.However, this study only took 7 beaches namely Baron, Kukup, Sepanjang, Krakal,Drini, Sundak and Pulangsawal/Indrayanti. The purpose of this study is to measure thewelfare value that tourists obtained on TPDSK in Gunungkidul current environmentalconditions as measured by value of consumer surplus and changes in welfare value ifTPDSK environmental conditions change as measured by compensating surplus value.This study used Travel Cost Method and Choice Modelling. Conclusions of this studyare consumer surplus value on TPDSK current environmental conditions is Rp303,236.00 per visit and welfare changes due to changes in TPDSK environmentalconditions decreased by Rp 279,687.50 per visit. Policies that can be done bystakeholders are 1) maintain the current condition/status quo, 2) conduct a priorityprogram to improve TPDSK environmental conditions wich are in short-term isincreasing beaches cleanliness, and in medium-term is increasing the quantity andquality of supporting facilities, while in long-term can be done by coastal erosionreduction, 3) an increase in the price of admission can be considered after theimprovement of TPDSK environmental conditions.]