[ABSTRAK
Peran penting Pasar Tradisional dalam perekonomian daerah, mendorong adanyaupaya untuk meningkatkan kinerja pasar melalui program revitalisasi pasartradisional. Program revitalisasi pasar tradisional direalisasikan melaluipembangunan pasar tradisional baru dan/atau memperbaiki fisik pasar tradisionalyang ada, mengadakan pelatihan manajemen pengelolaan pasar, danpendampingan terhadap pengelola, konsumen, serta sosialisasi revitalisasi pasartradisional. Namun dalam perkembangannya pelaksanaan dari programrevitalisasi menyisakan banyak permasalahan seperti rendahnya jumlah pembeli.Dalam penelitian ini fokus utamanya adalah menjawab pertanyaan mengapapemanfaatan fasilitas di pasar Panggungrejo dan pasar Pucangsawit begitu rendah.Dengan menggunakan metode survei melalui teknik penyebaran kuisioner daninterview secara mendalam (dept interview), dan kemudian dilakukan analisissecara deskriptif maka diperoleh hasil bahwa rendahnya pemanfaatan fasilitaspasar disebabkan oleh faktor lokasi pasar yang tidak strategis, rendahnya jumlahpembeli, kondisi usaha, dan pengelolaan pasar yang kurang baik.;The important role of traditional markets in the regional economy, encourage theirefforts to improve the performance of the market through the traditional marketrevitalization program. Traditional market revitalization program is realizedthrough the development of new markets and improve the physical traditionalmarkets, management training markets, and assistance to managers, consumersand dissemination of traditional market revitalization. But in its development,implementation of revitalization program leaves a lot of problem such as low ofbuyer. In this study the main focus is to answer the question of why the use offacilities in Panggungrejo and Pucangsawit markets so low. By using the surveymethod through quetionnaires and interview techniques in depth, and thenconducted a descriptive analysis of the obtained results that the low utilizationfactor of the market caused by the lack of strategic market location, the lownumber of buyers, bussiness condition, and management of unfavorable market;The important role of traditional markets in the regional economy, encourage theirefforts to improve the performance of the market through the traditional marketrevitalization program. Traditional market revitalization program is realizedthrough the development of new markets and improve the physical traditionalmarkets, management training markets, and assistance to managers, consumersand dissemination of traditional market revitalization. But in its development,implementation of revitalization program leaves a lot of problem such as low ofbuyer. In this study the main focus is to answer the question of why the use offacilities in Panggungrejo and Pucangsawit markets so low. By using the surveymethod through quetionnaires and interview techniques in depth, and thenconducted a descriptive analysis of the obtained results that the low utilizationfactor of the market caused by the lack of strategic market location, the lownumber of buyers, bussiness condition, and management of unfavorable market, The important role of traditional markets in the regional economy, encourage theirefforts to improve the performance of the market through the traditional marketrevitalization program. Traditional market revitalization program is realizedthrough the development of new markets and improve the physical traditionalmarkets, management training markets, and assistance to managers, consumersand dissemination of traditional market revitalization. But in its development,implementation of revitalization program leaves a lot of problem such as low ofbuyer. In this study the main focus is to answer the question of why the use offacilities in Panggungrejo and Pucangsawit markets so low. By using the surveymethod through quetionnaires and interview techniques in depth, and thenconducted a descriptive analysis of the obtained results that the low utilizationfactor of the market caused by the lack of strategic market location, the lownumber of buyers, bussiness condition, and management of unfavorable market]