[ABSTRAK
Salah satu permasalahan di Negara yang sedang berkembang adalah tingginyaangka pertumbuhan penduduk di kota besar yang menyebabkan kebutuhan rumahtinggal meningkat. Pada sisi lain, terkendala lahan yang tersedia terbatasjumlahnya. Rusunawa adalah kebijakan pemerintah untuk dapat mengakomodasikebutuhan rumah tinggal bagi MBR. Keterbatasan anggaran yang dihadapipengelola menyebabkan pengelolaan rusunawa tidak optimal dan kualitasbangunan menurun. Salah satu cara menyelesaikannya adalah dengan penyesuaiantarif sewa yang merupakan sumber penerimaan rusunawa. Dalam menetapkantarif sewa, pengelola harus tetap memperhatikan kemampuan bayar (ability topay/ATP) dan kemauan bayar (willingness to pay/WTP) penghuni yangmerupakan golongan MBR. Penelitian ini ditujukan untuk mengetahui nilai ATPdan WTP penghuni di Rusunawa Bekasi Jaya serta faktor yangmempengaruhinya. Hasil penelitian menunjukkan bahwa ATP rata-rata adalahRp331.000 dan WTP rata-rata adalah Rp273.000. Faktor yang secara signifikanmempengaruhi WTP adalah jenis pekerjaan kepala keluarga dan persepsi terhadaprusunawa. Kenaikan tarif optimal adalah sebesar Rp40.000 dengan peningkatankualitas layanan pengelola yang mempengaruhi persepsi penghuni, yaitupeningkatan keamanan, kebersihan, dan kenyamanan rusunawa.Kata Kunci: Rumah Susun, MBR, Tarif, Ability To Pay, Willingness To Pay.

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ABSTRACT
One of the problems in developing countries is the high rate of population growthin large cities resulting increase in demand for housing. On the other hand,constrained by limited amount of available land. Multistorey public house isgovernment policy to accommodate the needs of low-income homes. Budgetconstraints faced by government caused poor management and building qualitydecreased. Rental rate adjusment is consider as solution to increase theacceptance of multistorey public house. In pescribing rate, government mustconsider ability to pay (ATP) and willingness to pay (WTP) of low-incomeresidents. This study aimed to determine the value of the ATP and WTP occupantsin Bekasi Jaya Multistorey Public House and the factors that influence it. Theresults showed that ATP is Rp331.000 and WTP is Rp273.000. Factors thatsignificantly influence the WTP is the type of work and the perception of publichouse. Optimal rate increase amounted to Rp40,000 with improvement for qualityof service such as safety, cleanliness, and comfort of public house.Keywords: Public House, Low Income, Rate, Ability To Pay, Willingness To Pay.;One of the problems in developing countries is the high rate of population growthin large cities resulting increase in demand for housing. On the other hand,constrained by limited amount of available land. Multistorey public house isgovernment policy to accommodate the needs of low-income homes. Budgetconstraints faced by government caused poor management and building qualitydecreased. Rental rate adjusment is consider as solution to increase theacceptance of multistorey public house. In pescribing rate, government mustconsider ability to pay (ATP) and willingness to pay (WTP) of low-incomeresidents. This study aimed to determine the value of the ATP and WTP occupantsin Bekasi Jaya Multistorey Public House and the factors that influence it. Theresults showed that ATP is Rp331.000 and WTP is Rp273.000. Factors thatsignificantly influence the WTP is the type of work and the perception of publichouse. Optimal rate increase amounted to Rp40,000 with improvement for qualityof service such as safety, cleanliness, and comfort of public house.Keywords: Public House, Low Income, Rate, Ability To Pay, Willingness To Pay., One of the problems in developing countries is the high rate of population growthin large cities resulting increase in demand for housing. On the other hand,constrained by limited amount of available land. Multistorey public house isgovernment policy to accommodate the needs of low-income homes. Budgetconstraints faced by government caused poor management and building qualitydecreased. Rental rate adjusment is consider as solution to increase theacceptance of multistorey public house. In pescribing rate, government mustconsider ability to pay (ATP) and willingness to pay (WTP) of low-incomeresidents. This study aimed to determine the value of the ATP and WTP occupantsin Bekasi Jaya Multistorey Public House and the factors that influence it. Theresults showed that ATP is Rp331.000 and WTP is Rp273.000. Factors thatsignificantly influence the WTP is the type of work and the perception of publichouse. Optimal rate increase amounted to Rp40,000 with improvement for qualityof service such as safety, cleanliness, and comfort of public house.Keywords: Public House, Low Income, Rate, Ability To Pay, Willingness To Pay.]