[ABSTRAK
Kode Etik Filantropi Media Massa adalah produk baru yang dihasilkan atasinsiatif pengelola filantropi media massa di Indonesia pada 11 Januari 2013.Tujuannya untuk menjaga transparansi dan akuntabilitas pengelolaan dana publikdan juga sebagai dinding api fungsi jurnalistik dan fungsi filantropi di mediamassa. Tesis ini meneliti bagaimana pelaksanaan Kode Etik Filantropi MediaMassa di dua media televisi yang melakukan kegiatan filantropi sebagai bagiandari tanggungjawab sosial media massa. Teori Social Responsiblities MediaMassa dan Corporate Philantrophy menjadi teori yang peneliti gunakan dalammenelaah mengenai Kode Etik Filantropi Media Massa ini. Hasil penelitiannya,menunjukkan pelaksanaan prinsip-prinsip kode etik filantropi media massa belumefektif, karena belum adanya konsepsi yang sama mengenai tanggungjawab sosialdan filantropi media massa.

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ABSTRACT
Mass Media Philantrophy Code of Ethics published as the initiative of Indonesiamass media philantrophy manager on January 11, 2013. The code of ethics hadgoal to maintain mass media transparency and accountability as well as firewallbetween philanthropy functions and journalism functions. This thesis examinesthe implementations of Mass Media Philantrophy Code of Ethics in two privatetelevision that doing mass media philanthropy as a part of their socialresponsibilities. Mass Media Social Responsibilities Theory and CorporatePhilanthropy is two of theories that used to review of implementations MassMedia Philantrophy Code of Ethics. The result showing to us, implementation ofthe principles of mass media philantrophy code of ethics has not been effective,because there?s a lack of conception in mass media philantrophy managers aboutmass media social responsibilities and mass media philantrophy.;Mass Media Philantrophy Code of Ethics published as the initiative of Indonesiamass media philantrophy manager on January 11, 2013. The code of ethics hadgoal to maintain mass media transparency and accountability as well as firewallbetween philanthropy functions and journalism functions. This thesis examinesthe implementations of Mass Media Philantrophy Code of Ethics in two privatetelevision that doing mass media philanthropy as a part of their socialresponsibilities. Mass Media Social Responsibilities Theory and CorporatePhilanthropy is two of theories that used to review of implementations MassMedia Philantrophy Code of Ethics. The result showing to us, implementation ofthe principles of mass media philantrophy code of ethics has not been effective,because there’s a lack of conception in mass media philantrophy managers aboutmass media social responsibilities and mass media philantrophy., Mass Media Philantrophy Code of Ethics published as the initiative of Indonesiamass media philantrophy manager on January 11, 2013. The code of ethics hadgoal to maintain mass media transparency and accountability as well as firewallbetween philanthropy functions and journalism functions. This thesis examinesthe implementations of Mass Media Philantrophy Code of Ethics in two privatetelevision that doing mass media philanthropy as a part of their socialresponsibilities. Mass Media Social Responsibilities Theory and CorporatePhilanthropy is two of theories that used to review of implementations MassMedia Philantrophy Code of Ethics. The result showing to us, implementation ofthe principles of mass media philantrophy code of ethics has not been effective,because there’s a lack of conception in mass media philantrophy managers aboutmass media social responsibilities and mass media philantrophy.]