[ABSTRAK
Kedatangan grup musik The Beatles pertama kali ke New York menjadi jalanpembuka bagi kejayaan musisi Inggris berbakat lainnya di Amerika Serikat.Peristiwa tersebut lebih dikenal dengan istilah British Invasion. Hal ini ditandaiketika musisi Inggris berhasil mendominasi tangga lagu US Billboard sejak tahun1964-1974. Kehadiran The Beatles menjadi sebuah fenomena budaya baru dalamkehidupan masyarakat Inggris. Budaya Populer Inggris pada era British Invasionmendominasi dan melakukan hegemoni budaya terhadap masyarakat AmerikaSerikat dan dunia. Musisi Inggris menawarkan nilai-nilai baru yang dapat diterimadengan baik oleh masyarakat Amerika Serikat.

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ABSTRACT
The arrival of musical group The Beatles for the first time in New York isconsidered as the pioneer in opening the way of other talented British musicians?to gain triumph in the United States. The event is more known as the BritishInvasion. It is characterized when British musicians successfully dominated USBillboard charts since 1964-1974. The presence of the Beatles was a new culturalphenomenon in British life at that time. British popular culture during the BritishInvasion era dominated and caused cultural hegemony to the United States and theworld. British musicians offer new values that are well-accepted by the Americanpublic.;The arrival of musical group The Beatles for the first time in New York isconsidered as the pioneer in opening the way of other talented British musicians?to gain triumph in the United States. The event is more known as the BritishInvasion. It is characterized when British musicians successfully dominated USBillboard charts since 1964-1974. The presence of the Beatles was a new culturalphenomenon in British life at that time. British popular culture during the BritishInvasion era dominated and caused cultural hegemony to the United States and theworld. British musicians offer new values that are well-accepted by the Americanpublic.;The arrival of musical group The Beatles for the first time in New York isconsidered as the pioneer in opening the way of other talented British musicians?to gain triumph in the United States. The event is more known as the BritishInvasion. It is characterized when British musicians successfully dominated USBillboard charts since 1964-1974. The presence of the Beatles was a new culturalphenomenon in British life at that time. British popular culture during the BritishInvasion era dominated and caused cultural hegemony to the United States and theworld. British musicians offer new values that are well-accepted by the Americanpublic., The arrival of musical group The Beatles for the first time in New York isconsidered as the pioneer in opening the way of other talented British musicians’to gain triumph in the United States. The event is more known as the BritishInvasion. It is characterized when British musicians successfully dominated USBillboard charts since 1964-1974. The presence of the Beatles was a new culturalphenomenon in British life at that time. British popular culture during the BritishInvasion era dominated and caused cultural hegemony to the United States and theworld. British musicians offer new values that are well-accepted by the Americanpublic.]