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ABSTRAKPenelitian ini bermaksud untuk menemukan stigma yang menjadi target prasangka
dalam konteks masyarakat Indonesia; menguji pengaruh sosial dalam ekspresi
prasangka; serta menguji peran kejelasan norma sosial dan perceived
controllability stigma dalam memoderasi pengaruh sosial terhadap ekspresi
prasangka. Dari 373 mahasiswi dalam rentang usia antara 19 - 22 tahun ditemukan
bahwa pengaruh sosial dalam bentuk kehadiran orang lain yang mengutuk atau
mendukung diskriminasi akan mempengaruhi ekspresi prasangka. Pengaruh
kehadiran orang lain yang mengutuk atau mendukung diskriminasi terhadap
ekspresi prasangka dimoderasi oleh kejelasan norma sosial. Sementara itu
pengaruh sosial terhadap ekspresi prasangka tidak dimoderasi oleh perceived
controlability stigma.
ABSTRACTThis present study assesses stigma in Indonesian context and examined the effects
social influence toward expression of prejudice through moderation of social
norm clarity and perceived controllability stigma. Results from373 female college
students aged between 19-22 years old showed that social influence has direct
effect on expression of prejudice and social norm clarity was proved to
moderating the effect of social influence on expression of prejudice. On the other
hand, perceived controllability was not proved to be the moderator.;This present study assesses stigma in Indonesian context and examined the effects
social influence toward expression of prejudice through moderation of social
norm clarity and perceived controllability stigma. Results from373 female college
students aged between 19-22 years old showed that social influence has direct
effect on expression of prejudice and social norm clarity was proved to
moderating the effect of social influence on expression of prejudice. On the other
hand, perceived controllability was not proved to be the moderator., This present study assesses stigma in Indonesian context and examined the effects
social influence toward expression of prejudice through moderation of social
norm clarity and perceived controllability stigma. Results from373 female college
students aged between 19-22 years old showed that social influence has direct
effect on expression of prejudice and social norm clarity was proved to
moderating the effect of social influence on expression of prejudice. On the other
hand, perceived controllability was not proved to be the moderator.]