ABSTRAK
Isu dan krisis yang terjadi di suatu perusahaan yang mengakibatkan pemberitaan negatif di media online menuntut PR melakukan strategi kehumasan guna memulihkan citra dan reputasi Peran dan fungsi Humas dalam memulihkan citra terkait pemberitaan juga dirasakan PT Unilever Indonesia ketika brand Wall rsquo s melakukan kegiatan Corporate Social Responsibility CSR di Taman Bungkul Surabaya pada Minggu 11 Mei 2014 Acara Wall rsquo s Ice Cream Days ini berhasil menarik ratusan massa namun mengakibatkan rusaknya sejumlah tanaman di Taman Bungkul karena terinjak injak Hal ini memicu amarah Walikota Surabaya Tri Rismaharini dan diberitakan di banyak media online Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi isu dan krisis yang dilakukan Humas PT Unilever Indonesia dalam menangani dan menyikapi pemberitaan di media online terkait kegiatan CSR Wall rsquo s Ice Cream Days tersebut Selain itu penelitian ini menggali lebih dalam apakah strategi komunikasi Humas PT Unilever Indonesia sudah sesuai sehingga dapat meredam pemberitaan negatif di media online

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ABSTRACTIssue and crisis that happen in a company which can caused negative coverage in online media forced PR practicioner to make strategic PR planning to restore company rsquo s image and reputation The role and function of PR in restoring company rsquo s image and reputations also felt by PT Unilever Indonesia when Wall rsquo s brand conduct Corporate Social Responsibility CSR in Taman Bungkul Surabaya on Sunday 11th May 2014 This event has successfully attracted hundreds of people in Surabaya but it caused damage a lot of plants in Taman Bungkul because being trempled It made The Mayor of Surabaya rsquo s mad and this accident directly reported in every online media This study is to identify how PT Unilever Indonesia rsquo s PR planned strategical communication of issue and crisis in handling and responding issue and crisis related to online media coverage of Wall rsquo s Ice Cream Days activities In addition this study is determine whether the communication strategy of Public Relations of PT Unilever Indonesia was appropriate in order to cover the negative news in the online media Humas Strategi Komunikasi Manajemen Isu dan Krisis Media Online Media Relations dan Pemberitaan Media