[Program Corporate Social Responsibility (CSR) di Indonesia saat ini sedang menjadi
trend di kalangan perusahaan. Khususnya bagi perusahaan yang memanfaatkan sumber
daya alam sebagai usaha bisnisnya. Kondisi ini dilihat oleh Pertamina sebagai sebuah
peluang untuk menciptakan nilai baru yang lebih baik kepada masyarakat dan
lingkungan dalam mengatasi dampak negatif dari operasi perusahaan. Berdasarkan
pertimbangan tersebut, Pertamina membuat payung tema CSR dengan nama Pertamina
Sobat Bumi yang mencakup Sobat Bumi Pendidikan, Sobat Bumi Masyarakat, dan
Sobat Bumi Lingkungan. Dalam jurnal ini, penulis ingin menganalisis pelaksanaan
program CSR sebagai bagian dari strategi komunikasi eksternal PT.Pertamina (Persero).
Analisa akan dilakukan melalui media online serta akan dikaitkan dengan konsep
panorama CSR strategis dan melalui konsep 3P (Profit,Planet,People).;Corporate Social Responsibility (CSR) program in Indonesia is currently a trend among
companies. Especially for the company that uses natural resources as a business. This
condition is seen by Pertamina as an opportunity to create a new and better value to
society and the environment to overcome the negative impact of the company's
operations. Based on the considerations, Pertamina make the umbrella theme of CSR
with Pertamina Sobat Bumi which includes Sobat Bumi Pendidikan, Sobat Bumi
Masyarakat, dan Sobat Bumi Lingkungan. In this paper, the author would like to
analyze the implementation of CSR programs as part of the external communication
strategy of PT.Pertamina (Persero). The analysis will be conducted via online media and
will be linked to the concept of panorama CSR strategic and through the concept of 3P
(Profit, Planet, People)., Corporate Social Responsibility (CSR) program in Indonesia is currently a trend among
companies. Especially for the company that uses natural resources as a business. This
condition is seen by Pertamina as an opportunity to create a new and better value to
society and the environment to overcome the negative impact of the company's
operations. Based on the considerations, Pertamina make the umbrella theme of CSR
with Pertamina Sobat Bumi which includes Sobat Bumi Pendidikan, Sobat Bumi
Masyarakat, dan Sobat Bumi Lingkungan. In this paper, the author would like to
analyze the implementation of CSR programs as part of the external communication
strategy of PT.Pertamina (Persero). The analysis will be conducted via online media and
will be linked to the concept of panorama CSR strategic and through the concept of 3P
(Profit, Planet, People).]