[ABSTRAK
RINGKASAN EKSEKUTIFBAGIAN IAnalisis SituasiEkonomi kreatif telah menjadi kekuatan transformatif yang kuat di dunia. Namun, rendahnya kualitas sumber daya manusia di Indonesia mengakibatkan rendahnya produktivitas dan daya saing wirausaha kreatif di tingkat nasional maupun global. Oleh karena itu, dibutuhkan media informasi yang menginspirasi masyarakat untuk mengembangkan bisnis berinovasi tinggi yang mempertimbangkan kekayaan kreativitas dan kearifan lokal di dalamnya.BAGIAN IIManfaat dan Tujuan Pengembangan PrototypeManfaat bagi Khalayak:Memberikan inspirasi.Memberikan edukasi, informasi, dan pemahaman seputar dunia bisnis dan kewirausahaan.Memberikan motivasi dan kreativitas.Manfaat bagi Pengelola:Menyajikan informasi yang memberikan ide-ide baru.Menjadi institusi yang memelihara kelanggengan seni dan budaya Indonesia.Mendapatkan pemasukan dari pengiklan dan sponsor.Tujuan:Memenuhi kebutuhan pembaca akan ide bisnis yang berbasis ekonomi kreatif.Menginspirasi dan memotivasi pembaca untuk berkreasi.Membuka wawasan dan memberikan pengetahuan serta ide.Mendorong dan mendukung program pemerintah.Menghasilkan profit.BAGIAN IIIPrototype yang DikembangkanInCreate adalah e-magazine ekonomi kreatif yang berusaha menginspirasi masyarakat untuk aktif dalam kegiatan ekonomi kreatif dengan menyajikan informasi edukatif dan mendalam. InCreate ditujukan bagi pembaca generasi muda berusia 20-40 tahun tidak terbatas gender, SES A dan B, serta tertarik dengan seni, budaya, dan bisnis kreatif.BAGIAN IVEvaluasiRencana Media Pre Test untuk mengetahui evaluasi awal dilakukan melalui focus group discussion. Rencana Evaluasi untuk mengetahui kualitas kerja diadakan sebulan sekali (per edisi) melalui rapat redaksi dan setahun sekali (per tahun) melalui focus group discussion dan survey kuesioner.BAGIAN VAnggaranTotal Modal atau Investasi Awal = Rp352.080.800Total Biaya Operasional Per Tahun = Rp2.002.082.553Total Pendapatan Tahun Pertama = Rp1.890.000.000Total Pendapatan Tahun Kedua = Rp2.250.000.000Total Pendapatan Tahun Ketiga = Rp2.495.000.000BEP dicapai pada tahun ketiga.

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ABSTRACT
EXECUTIVE SUMMARYPART ISituational AnalysisCreative Economy has become powerful transformative strength in the world. However, low quality of human resource in Indonesia causes poor rate of creative entrepreneurs productivity and competitiveness nationally or globally. Therefore, an information providing media, which inspires citizens to develop a highly innovated business, which consider about creativity richness and local wisdom within is required.PART IIPrototype Development Objectives and BenefitsBenefits for AudiencesTo inspire peopleProviding education, information, and knowledge about business and entrepreneurGiving motivation and creativityBenefits for developers:Serving information which giving new ideasBeing an institution that maintains art eternity and Indonesian culture.Obtaining income from advertisement and sponsorshipObjectives:Fulfilling reader?s need of business idea which is based on creative economyTo inspire and motivate reader in producing creationTo broaden knowledgeSupporting government's programCreating profitPART IIIDeveloped PrototypeInCreate is a creative economy e-magazine that inspires people to be active in creative economy activities by providing educative and deep information. InCreate is aimed for young readers (20-40 years old) with no gender restriction, SES A and B, and those who are interested with art, culture, and creative business.PART IVEvaluationMedia Pre Test Plan is preceded to observe early evaluation that carried out by focus group discussion. Evaluation Plan is preceded to observe work quality through monthly (per edition evaluation) that carried out by editorial staff meeting and annual (per year) that carried out by focus group discussion and surveys.PART VFund AllocationInvestment = Rp352.080.800Annual Operational Expenditure = Rp2.002.082.553First Year Income = Rp1.890.000.000Second Year Income = Rp2.250.000.000Third Year Income = Rp2.495.000.000BEP reached in three years , EXECUTIVE SUMMARY PART ISituational AnalysisCreative Economy has become powerful transformative strength in the world. However, low quality of human resource in Indonesia causes poor rate of creative entrepreneurs productivity and competitiveness nationally or globally. Therefore, an information providing media, which inspires citizens to develop a highly innovated business, which consider about creativity richness and local wisdom within is required.PART IIPrototype Development Objectives and BenefitsBenefits for AudiencesTo inspire peopleProviding education, information, and knowledge about business and entrepreneurGiving motivation and creativity Benefits for developers:Serving information which giving new ideasBeing an institution that maintains art eternity and Indonesian culture.Obtaining income from advertisement and sponsorship Objectives:Fulfilling reader’s need of business idea which is based on creative economyTo inspire and motivate reader in producing creationTo broaden knowledgeSupporting government’s programCreating profitPART IIIDeveloped PrototypeInCreate is a creative economy e-magazine that inspires people to be active in creative economy activities by providing educative and deep information. InCreate is aimed for young readers (20-40 years old) with no gender restriction, SES A and B, and those who are interested with art, culture, and creative business.PART IVEvaluationMedia Pre Test Plan is preceded to observe early evaluation that carried out by focus group discussion. Evaluation Plan is preceded to observe work quality through monthly (per edition evaluation) that carried out by editorial staff meeting and annual (per year) that carried out by focus group discussion and surveys.PART VFund AllocationInvestment = Rp352.080.800Annual Operational Expenditure = Rp2.002.082.553First Year Income = Rp1.890.000.000Second Year Income = Rp2.250.000.000Third Year Income = Rp2.495.000.000BEP reached in three years ]