Saat ini layanan informasi melalui media sosial dipandang sebagai sebuah layanan penting bagi instansi pemerintah termasuk Kementerian Pendidikan dan Kebudayaan Kemdikbud Jumlah follower akun media sosial Kemdikbud tumbuh cepat namun kepuasan masyarakat belum sesuai harapan Tidak adanya strategi dan masih rendahnya kualitas informasi merupakan penyebab dari masalah tersebut Penelitian ini bertujuan menyusun strategi media sosial dan indikator kinerja untuk meningkatkan kualitas informasi media sosial Kemdikbud Metodologi penelitian yang digunakan adalah action research Data dikumpulkan melalui wawancara observasi dan survei Strategi media sosial disusun dengan mengadopsi kerangka kerja Third Wave dan menggunakan analisis SWOT Penelitian ini menemukan bahwa kualitas informasi intrinsik sangat penting bagi kepuasan masyarakat Penelitian ini menghasilkan 6 strategi pengelolaan 1 strategi people 4 strategi konten 1 strategi platform dan 8 indikator kinerja.

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Nowadays information service through social media is considered as an important service for government agency including Ministry of Education and Culture Kemdikbud In Kemdikbud number of social media followers are growing larger but people's satisfaction is still below expectation The lack of strategies and poor information quality are considered to be main factors causing the problem The aim of this study is to formulate media social strategies and performance indicators to improve information quality on information service through social media in Kemdikbud

This research used action research methodology Data were collected through some interviews observations and surveys The strategies are formulated by adopting The Third Wave Media Social Strategy Framework and using SWOT analysis In this research it was found that intrinsic information quality is important for people's satisfaction This research formulated 6 managerial strategies 1 people strategy 4 content strategies 1 platform strategy and 8 performance indicators