The objective of this study is to find how attitude, subjective norm perceived behavioral control (PBC) play in women's intention prediction for performing breast cancer early detection by breast self-examination (BSE) technique. The theory used is the theory of planned behavior (TPB). This is a quantitative research with ex-post-facto field study design and the research instrument was an attitude scale. Using the accidental sampling technique, there were 120 female students of the Mercu Buana University – Jakarta as participants of this study. The results of multiple regression analysis showed that: a) attitude, subjective norm and perceived behavioral control (PBC) was interactively influential for the intention prediction; b) attitude and perceived behavioral control (PBC) independently and significantly are able to predict the intention; and c) subjective norm alone is not significantly able to predict the intentions.