Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Differences in prefential satisfaction indicators between two consumer groups in a mobile network

([Publisher not identified] , [Date of publication not identified] )

 Abstrak

This research analyzes the differences of customer's stisfaction level between two groups, i.e.: young workers and young college students who are using Esia as their mobile communication network. We used three attributes to detail the analytical process, i.e.: tarif (price), product, and distribution. We used convenience sampling for data collection and Mann-Whitney plus Mean Score to analyse.
This study finds that young worker group has more elements that dominate the young college students. However, it can be argued that both group represent similar value to the network provider. Some discussion and suggestion are presented according to the result.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : JEBI 1:1 (2010)
Subjek :
Sumber Pengatalogan :
ISSN : 20876467
Majalah/Jurnal : Jurnal Ekonomi dan Bisnis 1 (1) Desember 2010. Hal. : 23-32
Volume :
Tipe Konten :
Tipe Media :
Tipe Carrier :
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan Universitas Indonesia, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
JEBI 1:1 (2010) TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20408863
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