The potential of social media as atool to attract visitors are now widely used by many tourist destinations, including by Junglelang Adventure Theme Park. Facebook and twitter are two social media used by Jungleland as a campaign media to attract visitors because these two highly interactive social media has been popularly used by people around the world. This research aims to determine the role and influence of the social media promotion toward visitor in Jungleland . The method used ia quantitative method. The results showed that the promotion through social media facebook and twitter affect the travelers traffic to visit Jungleland. Because both social media is informative and delivered information regularly, so travelers who want to get the info directly visit to Jungleland.