The research discuss about a profile and academic potential of student majoring the Japanese language class of 2001 - 2003 on Literature Faculty of Bina Nusantara University The research discover that most of the respondent are living in Jabo area,  come from private high school,  never taking the SPMB test,  also come from middle class family.  In an academic potential, most of the respondent can absorb the study well In gaining information about the Japanesse language majoring in Bina Nusantara University beside from the brochure of Bina Nusantara University, there is also a role from friends and relative.