ABSTRAK
Kantor pusat dan anak perusahaan, terutama dalam hal perhatian, telah mendapat perhatian besar pada penelitiandi bidang bisnis internasional selama beberapa tahun terakhir. Berdasarkan metode tinjauan literatur, makalahini akan membahas konsep-konsep yang berkaitan dengan jarak budaya dan perhatian, serta temuan danmengusulkan konsep baru tentang bagaimana jarak budaya mempengaruhi perhatian baik positif dan negatif(kontrol) yang diberikan oleh kantor pusat terhadap anak perusahaan. Hasil penelitian menunjukkan bahwa adapengaruh jarak budaya pada jumlah perhatian yang diberikan terhadap anak perusahaan. Namun, penelitianlebih lanjut diperlukan untuk memahami hubungan antara jarak budaya dan perhatian.

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ABSTRACT
Headquarters and subsidiary relationships, especially in terms of attention, have received increasing researchattention in the field of international business during recent years. Based on the literature review method, thispaper will discuss concepts related to cultural distance and attention, as well as finding and proposing newconcepts on how cultural distance affects both positive and negative attention (control) exerted by headquarterstowards a subsidiary. The research shows that there is an effect of cultural distance on the amount of attentiongiven towards a subsidiary. However, further research is needed to understand the relationship between culturaldistance and attention.