UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Faktor faktor pendorong pembelian produk pendidikan berbasis video di PT Zenius education periode 2015 = Factors influencing video based education products at PT Zenius education in 2015 period / Frederick Reynaldo Siregar

Siregar, Frederick Reynaldo; Sisdjiatmo Kusumosuwidho Widhaningrat, supervisor; Rambat Lupiyoadi, examiner; Elok Savitri Pusparini, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)

 Abstrak

[Penelitian ini melihat kepada perkembangan dunia bimbingan belajar di
Indonesia khususnya melalui media e-learning seperti internet ataupun
multimedia. Penelitian dilakukan dengan 2 cara, exploratory melalui focus group
discussion untuk variable process, people dan physical evidence dan melalui
descriptive yang mengunakan survey untuk variable product, price, promotion,
dan place. Hasil yang didapat dari descriptive adalah bahwa tidak satupun dari
variable product, price, promotion, dan place mampu mempengaruhi keputusan
pembelian dari produk Zenius secara signifikan. Hasil dari exploratory sendiri
menunjukan bahwa 3 variable yang tersisa mempunyai indikator-indikator yang
dianggap penting juga oleh responden.;This research purpose is to gain deeper understanding of why people buy
cram school services in Indonesia, the case study used in this research is Zenius
Education. The research used two method, one is descriptive for the purpose of
finding the significance of product, price, promotion, and place factors. The other
one is exploratory to gain insight of process, people, and physical evidence
factors. The result is that none of the factors can influence the decision by itself., This research purpose is to gain deeper understanding of why people buy
cram school services in Indonesia, the case study used in this research is Zenius
Education. The research used two method, one is descriptive for the purpose of
finding the significance of product, price, promotion, and place factors. The other
one is exploratory to gain insight of process, people, and physical evidence
factors. The result is that none of the factors can influence the decision by itself.]

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S59315
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xii, 81 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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No. Panggil No. Barkod Ketersediaan
S59315 TERSEDIA
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