[ABSTRAK
Dengan diterapkannya kebijakan notifikasi kosmetika di negara ASEAN, makaprodusen bertanggung jawab penuh terhadap mutu dan keamanan produknya. Selainitu, kosmetika semakin mudah beredar dan konsumen memiliki beragam pilihankosmetika. Tanpa pengetahuan yang memadai, konsumen terutama kaum perempuanmasih banyak menggunakan kosmetika yang mengandung bahan berbahaya.Penelitian ini bertujuan untuk menganalisis kebijakan notifikasi kosmetika dalammemberikan perlindungan bagi kaum perempuan dari produk kosmetika yang tidakaman. Penelitian dilakukan dengan survei rumah tangga di 5 wilayah di DKI Jakartadengan responden 200 orang kaum perempuan. Hasil penelitian ini adalah kebijakannotifikasi kosmetika belum sepenuhnya efektif dalam memberikan perlindungan bagikaum perempuan dari produk kosmetika yang tidak aman. Masih banyaknyakosmetika yang tidak memiliki izin edar atau nomor notifikasi, palsu, danmengandung bahan yang dilarang menandakan bahwa produsen atau importirkosmetika belum sepenuhnya bertanggung jawab terhadap mutu dan keamananandari kosmetika yang diedarkan.

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ABSTRACT
Due to the implementation of cosmetic notification policy in ASEAN countries,cosmetic industries haven been considered to have higher responsibility for both thequality and safety of their products. In addition to this, cosmetics are easier to bedistributed and consumers have a various option of cosmetics. Without adequateknowledge, consumers, especially women, remain to use cosmetics that containhazardous substances. This study aims to analyze the cosmetic notification policyunder ASEAN to protect women from consuming unsafe cosmetics. This studyconducted with field survey of households in five areas in Jakarta with 200 womenrespondents. The result shows that cosmetic notification policy has not been fullyeffective in giving protection for women from unsafe cosmetics. Moreover, manycosmetics which have been distributed, have no registration or notification number,counterfeiting, containing hazardous materials indicated that the manufacturers orimporters of cosmetics do not reflecting responsibility of the quality and safety ofthose products, Due to the implementation of cosmetic notification policy in ASEAN countries,cosmetic industries haven been considered to have higher responsibility for both thequality and safety of their products. In addition to this, cosmetics are easier to bedistributed and consumers have a various option of cosmetics. Without adequateknowledge, consumers, especially women, remain to use cosmetics that containhazardous substances. This study aims to analyze the cosmetic notification policyunder ASEAN to protect women from consuming unsafe cosmetics. This studyconducted with field survey of households in five areas in Jakarta with 200 womenrespondents. The result shows that cosmetic notification policy has not been fullyeffective in giving protection for women from unsafe cosmetics. Moreover, manycosmetics which have been distributed, have no registration or notification number,counterfeiting, containing hazardous materials indicated that the manufacturers orimporters of cosmetics do not reflecting responsibility of the quality and safety ofthose products]