[ABSTRAK
Penelitian ini dilaksanakan untuk mendapatkan gambaran tentang posisipenerimaan pesan remaja terhadap pesan sanitasi yang diterima dalam SosialisasiSanitasi Publik yang dilaksanakan di Cimahi dan Yogyakarta. Penelitian inidilakukan dengan menggunakan konsep teori penerimaan pesan Encoding-Decoding oleh Stuart Hall, dengan teori pendukung Theory of Planned Behavioroleh Icek Ajzen dan Human-Processing Information. Penelitian dilakukan denganpendekatan kualitatif. Latar belakang penelitian adalah pentingnya peran remajayang dengan kemampuan kognitifnya mampu menerima pesan sanitasi sehinggadalam kondisi masyarakat yang minim kesadaran sanitasi dapat berperan dalammenyebarkan pentingnya pesan dalam masyarakat yang sebagian besar hidupdalam lingkungan yang kotor dan mengalami banyak penyakit terkait dengankebersihan lingkungan, seperti diare dan lainnya. Hasil penelitian menunjukkanbahwa posisi narasumber remaja pada umumnya dominant-hegemonic, dan adapula yang negotiated. Posisi penerimaan pesan sanitasi remaja tersebut ditentukanoleh pengalaman hidupnya. Posisi penerimaan pesan didukung dengan penelitianmelalui Theory of Planned Behavior melalui analisis human informationprocessing untuk melihat faktor-faktor yang membentuk intensi remaja terhadappesan sanitasi, yaitu attitude toward behavior yang positif, adanya subjectivenorms, dan juga kontrol perilaku atau faktor-faktor yang mendorong ataupenghambat penerimaan pesan remaja. Penelitian ini dilakukan melalui humaninformationprocessing.

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ABSTRACT
The research has been conducted to get a description on the adolescents?audience reception positions on sanitation public diplomacy campaign in Cimahiand Yogyakarta. The research used the audience reception theory ? particularlythe encoding-decoding theory developed by Stuart Hall, supported by other theoryfrom Icek Ajzen called Theory of Planned Behavior and human processinginformation. The research is conducted using a qualitative approach. Thebackground of the research is that with their cognitive development adolescencecan receive complex message and can play an important role to spread sanitationmessage among the society, even though most of them are living under poorsanitation condition which causes several diseases, such as diarrhea. The researchshown that most of the adolescence informants have chosen a dominanthegemonicposition, and one of them has a negotiated position. The positions issupported by a research using the Theory of Planned Behavior through humaninformation processing to look for factors which create adolescence?s intention tosanitation message, which include positive attitude toward behavior, subjectivenorms, and perceived behavior control or factors which encourage or impedeadolescence?s reception on the message. The reseach has been conducted usinghuman information processing.;The research has been conducted to get a description on the adolescents?audience reception positions on sanitation public diplomacy campaign in Cimahiand Yogyakarta. The research used the audience reception theory ? particularlythe encoding-decoding theory developed by Stuart Hall, supported by other theoryfrom Icek Ajzen called Theory of Planned Behavior and human processinginformation. The research is conducted using a qualitative approach. Thebackground of the research is that with their cognitive development adolescencecan receive complex message and can play an important role to spread sanitationmessage among the society, even though most of them are living under poorsanitation condition which causes several diseases, such as diarrhea. The researchshown that most of the adolescence informants have chosen a dominanthegemonicposition, and one of them has a negotiated position. The positions issupported by a research using the Theory of Planned Behavior through humaninformation processing to look for factors which create adolescence?s intention tosanitation message, which include positive attitude toward behavior, subjectivenorms, and perceived behavior control or factors which encourage or impedeadolescence?s reception on the message. The reseach has been conducted usinghuman information processing., The research has been conducted to get a description on the adolescents‘audience reception positions on sanitation public diplomacy campaign in Cimahiand Yogyakarta. The research used the audience reception theory – particularlythe encoding-decoding theory developed by Stuart Hall, supported by other theoryfrom Icek Ajzen called Theory of Planned Behavior and human processinginformation. The research is conducted using a qualitative approach. Thebackground of the research is that with their cognitive development adolescencecan receive complex message and can play an important role to spread sanitationmessage among the society, even though most of them are living under poorsanitation condition which causes several diseases, such as diarrhea. The researchshown that most of the adolescence informants have chosen a dominanthegemonicposition, and one of them has a negotiated position. The positions issupported by a research using the Theory of Planned Behavior through humaninformation processing to look for factors which create adolescence‘s intention tosanitation message, which include positive attitude toward behavior, subjectivenorms, and perceived behavior control or factors which encourage or impedeadolescence‘s reception on the message. The reseach has been conducted usinghuman information processing.]