[
ABSTRAKPerkembangan penggunaan telepon selular atau perangkat mobile telah membuat
banyak inovasi yang memanfaatkan fenomena tersebut. PT. KAI pada 4
September 2014 memperkenalkan inovasi mereka di bidang teknologi yaitu
pembelian tiket melalui aplikasi mobile yaitu KAI Access. KAI Access telah
secara aktif digunakan oleh 250.000 orang. Penelitian ini dilakukan untuk
mengetahui hubungan karakteristik inovasi terhadap tahap konfirmasi dalam
proses adopsi inovasi sehingga pengguna aplikasi KAI Access tersebut
memutuskan untuk melanjutkan penggunaan ataupun menghentikan adopsinya.
Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk
mengetahui persepsi yang dirasakan pengguna dalam mengadopsi inovasi KAI
Access tersebut. Dari hasil penelitian, karakteristik inovasi masih memiliki
hubungan yang kuat dan signifikan terhadap pengguna KAI Access dalam
memutuskan untuk melanjutkan atau menghentikan penggunaan walaupun tidak
seluruh karakteristik tersebut memiliki hubungan yang kuat. Dimensi keuntungan
relatif dan kompleksitas adalah karakteristik yang memiliki hubungan kuat dan
signifikan terhadap keputusan melanjutkan atau menghentikan adopsi.
ABSTRACTThe development of the mobile phone or mobile device usage has made many
innovations that take advantages from this phenomenon. On 4 September 2014,
PT. KAI introduced a new innovation on online ticket purchasing through a
mobile application called KAI Access. Since its introduction, the application has
been actively used by around 250,000 users. This study was carried out to
examine the relationship of innovation characteristics up to the confirmation
stage within the innovation adoption process, and the decision made by users to
continue or discontinue using the application. A quantitative study was employed,
by using web-based survey to the population of users provided by PT. KAI. The
study finds that characteristics of innovation still become strong and significant
factors which determine users' decision to continue/discontinue using the
application, though not all characteristics have similar influence. Among the
significant factors, relative advantage and complexity dimensions are the
strongest and most significant factors determining users' decision to continue the
adoption., The development of the mobile phone or mobile device usage has made many
innovations that take advantages from this phenomenon. On 4 September 2014,
PT. KAI introduced a new innovation on online ticket purchasing through a
mobile application called KAI Access. Since its introduction, the application has
been actively used by around 250,000 users. This study was carried out to
examine the relationship of innovation characteristics up to the confirmation
stage within the innovation adoption process, and the decision made by users to
continue or discontinue using the application. A quantitative study was employed,
by using web-based survey to the population of users provided by PT. KAI. The
study finds that characteristics of innovation still become strong and significant
factors which determine users' decision to continue/discontinue using the
application, though not all characteristics have similar influence. Among the
significant factors, relative advantage and complexity dimensions are the
strongest and most significant factors determining users' decision to continue the
adoption.]
T43763-Sinta Damayanti.pdf :: Unduh