[ABSTRAK
Penelitian ini bertujuan untuk mengetahui komunikasi pemerintahan yang dilakukandengan menggunakan media sosial secara aktif. Menggunakan pendekatan penelitiankualitatif dengan strategi studi kasus, penelitian ini berusaha untuk mendapatkangambaran secara mendalam tentang bagaimana pemanfaataan media sosial dapatmendukung kinerja birokrasi di institusi pemerintahan. Komunikasi pemerintahan yangakan dilihat adalah dari sisi: internal dan eksternal. Dari hasil penelitian diketahui bahwamedia sosial yang dimanfaatkan secara aktif untuk kepentingan komunikasi pemerintahanmampu mendorong terjadinya komunikasi partipatif baik secara internal di organisasipemerintahan maupun eksternal dengan masyarakat.

---

ABSTRACT
This research aims to determine governmental communication that uses socialmedia actively. Using qualitative research approach with case study strategy, thisresearch seeks to obtain in-depth overview of how the use of social media cansupport the performance of the bureaucracy in government institutions.Governmental communication that will be discussed are from the side of: internaland external. The survey results revealed that social media is used actively for thebenefit of government communications were able to encourage communication inthe organization both internally and externally with the public, This research aims to determine governmental communication that uses socialmedia actively. Using qualitative research approach with case study strategy, thisresearch seeks to obtain in-depth overview of how the use of social media cansupport the performance of the bureaucracy in government institutions.Governmental communication that will be discussed are from the side of: internaland external. The survey results revealed that social media is used actively for thebenefit of government communications were able to encourage communication inthe organization both internally and externally with the public]