[ABSTRAK
Studi ini menganalisa strategi pemasaran politik oleh politisi pendatang baru di Indonesia dalam era masyarakat jejaring, dengan menggunakan studi kasus strategi pemasaran politik oleh Fahira Idris dalam Pemilu 2014. Studi ini menggunakan metode penelitian kualitatif dan menjelaskan masalah secara deskriptif-analitik. Studi kasus strategi pemasaran politik Fahira Idris dalam Pemilu 2014 dianalisa menggunakan konsep Market Oriented Candidat yang dikemukakan oleh Iordanis Kotzaivazoglou berdasarkan pengembangan konsep Market Oriented Party dari Jennifer Lees-Marshment. Studi ini selain menyimpulkan bahwa strategi pemasaran politik Fahira Idris sesuai denganstrategi pemasaran politik politisi pendatang baru di era masyarakat jejaring, juga menyimpulkan bahwa dalam masyarakat jejaring, media sosial dapat dimanfaatkan oleh politisi pendatang baru untuk membangun entitas dirinya.

---

ABSTRACT
This study analyzes the political marketing strategy by new comer politician inIndonesia in network society era, uses case study of Fahira Idris’ political marketing strategy in General Election 2014. This study uses qualitative methodand analyzes the case analytic-descriptively. Case study of Fahira Idris political marketing strategy was analyzed by Market Oriented Candidate concept byIordanis Kotzaivazoglou, which was developed from Jennifer Lees-Marshment’s Market Oriented Party concept. This study concludes Fahira Idris’s political marketing strategy is matched to political marketing strategy of new comer politician in network society era, as well as the social media also could be optimalized by new comer politician to build his/her entity., This study analyzes the political marketing strategy by new comer politician inIndonesia in network society era, uses case study of Fahira Idris’ political marketing strategy in General Election 2014. This study uses qualitative methodand analyzes the case analytic-descriptively. Case study of Fahira Idris political marketing strategy was analyzed by Market Oriented Candidate concept byIordanis Kotzaivazoglou, which was developed from Jennifer Lees-Marshment’s Market Oriented Party concept. This study concludes Fahira Idris’s political marketing strategy is matched to political marketing strategy of new comer politician in network society era, as well as the social media also could be optimalized by new comer politician to build his/her entity.]