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ABSTRAKTesis ini membahas Faktor-Faktor yang Mempengaruhi Kepuasan
Anggota di Baitul Maal Wat Tamwil Tamzis Jakarta. Adapun faktor-faktor yang
digunakan adalah lima dimensi kualitas pelayanan yaitu tangible, reliable,
responsiveness, assurance, dan empathy. Lokasi penelitian dilakukan di BMT
Tamzis Jakarta. Sampelnya adalah Anggota BMT Tamzis Jakarta yang
menggunaka produk simpanan. Penelitian ini menggunakan metode kuantitatif
dengan tingkat penjelasan metodenya adalah deskriptif dan uji hipotesis. Teknik
pengambilan sampel dari probability sampling menggunakan cluster sampling
dengan 190 responden. Metode pengumpulan data menggunakan kuesioner
dengan skala likert. Metode Analisis data yang digunakan adalah regresi linier
berganda dengan bantuan software SPSS 22. Hasil penelitian adalah seluruh
dimensi kualitas pelayanan (service quality) tangible, reliable, responsiveness,
assurance, dan empathy berpengaruh positif dan signifikan terhadap kepuasan
anggota (customer satisfaction). Faktor yang paling mempengaruhi kepuasan
anggota adalah assurance. Tingkat kepuasan anggota BMT Tamzis Jakarta
terhadap kualitas pelayanan yang diberikan oleh BMT Tamzis Jakarta adalah
sebesar 89%.
ABSTRACTThis thesis discusses the factors that influence customers satisfaction in
Baitul Maal Wat Tamwil Tamzis Jakarta. The factors that are used to measure
these 5 dimensions of service quality such as tangible, reliable, responsiveness,
assurance, and empathy from the customer point of view. The location of the
research was done in BMT Tamzis Jakarta. This research used quantitative
method with discriptive of hypothesis testing. Sampling techniques of probability
sampling by using cluster sampling with 190 respondents. Data collection method
using a questionnaire with Likert scale. Data analysis method used multiple linear
regression with SPSS 22. The results of research are all dimensions of service
quality (service quality) tangible, reliable, responsiveness, assurance, and empathy
that affect positively and significantly to the satisfaction of member (customer
satisfaction). The most influence factors of the customer satisfaction is assurance.
Customer satisfaction levels of BMT TAMZIS Jakarta on the quality of services
provided by BMT TAMZIS Jakarta is 89%., This thesis discusses the factors that influence customers satisfaction in
Baitul Maal Wat Tamwil Tamzis Jakarta. The factors that are used to measure
these 5 dimensions of service quality such as tangible, reliable, responsiveness,
assurance, and empathy from the customer point of view. The location of the
research was done in BMT Tamzis Jakarta. This research used quantitative
method with discriptive of hypothesis testing. Sampling techniques of probability
sampling by using cluster sampling with 190 respondents. Data collection method
using a questionnaire with Likert scale. Data analysis method used multiple linear
regression with SPSS 22. The results of research are all dimensions of service
quality (service quality) tangible, reliable, responsiveness, assurance, and empathy
that affect positively and significantly to the satisfaction of member (customer
satisfaction). The most influence factors of the customer satisfaction is assurance.
Customer satisfaction levels of BMT TAMZIS Jakarta on the quality of services
provided by BMT TAMZIS Jakarta is 89%.]