[ABSTRAK
Pengguna internet di Indonesia berkembang cukup besar. Hal ini mempengaruhiperkembangan bisnis online s-commerce. Banyak penelitian yang membahasfaktor-faktor yang mempengaruhi intensi pembelian pada s-commerce dilihat darisisi interaksi pada media sosial, tapi masih sedikit yang melihatnya dari sisirelasional dan transaksional. Penelitian ini bertujuan untuk mencari faktor-faktorpada ketiga sisi tersebut, sehingga nantinya dapat dijadikan pertimbangan bagipebisnis s-commerce dalam membuat strategi yang tepat untuk meningkatkan penjualannya. Penelitian ini dilakukan dengan metode kuantitatif yang dilakukandengan menyebarkan kuesioner online melalui surveymonkey.com, sehinggadiperoleh 404 responden yang mengisi kuesioner. Analisis statistik yangdigunakan pada penelitian ini adalah Partial Least Square (PLS) dengan bantuanperangkat lunak SmartPLS v.3.2.1. Penelitian yang dilakukan memberikankesimpulan bahwa faktor-faktor yang mempengaruhi kepercayaan konsumendalam melakukan pembelian online pada bisnis s-commerce adalah Transaction Safety, Relationship Maintenance dan Rating.

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ABSTRACT
Internet users in Indonesia are growing rapidly which influence the growth ofonline business for example s-commerce. Many researches have discussed aboutfactors that can influence intention to buy in s-commerce from social mediainteraction side, but only few have discussed from relational and transactionalside. This research aims to identify factors from relational, transactional, andsocial side that affect consumers? intention to purchase in s-commerce. Thisresearch using quantitative method and researchers collect data throughquestionnaire online from surveymonkey.com. There are 404 respondents whoparticipated in this research. Statistical analysis used in this research is PartialLeast Square (PLS) with tools SmartPLS v3.2.1. The conclusions from thisresearch showed the factors that influence consumers decision to buy areTransaction Safety, Relationship Maintenance and Rating. The results of thisresearch are expected can be used for s-commerce business to create strategy business to increase sales growth., Internet users in Indonesia are growing rapidly which influence the growth ofonline business for example s-commerce. Many researches have discussed aboutfactors that can influence intention to buy in s-commerce from social mediainteraction side, but only few have discussed from relational and transactionalside. This research aims to identify factors from relational, transactional, andsocial side that affect consumers’ intention to purchase in s-commerce. Thisresearch using quantitative method and researchers collect data throughquestionnaire online from surveymonkey.com. There are 404 respondents whoparticipated in this research. Statistical analysis used in this research is PartialLeast Square (PLS) with tools SmartPLS v3.2.1. The conclusions from thisresearch showed the factors that influence consumers decision to buy areTransaction Safety, Relationship Maintenance and Rating. The results of thisresearch are expected can be used for s-commerce business to create strategy business to increase sales growth.]