UI - Makalah dan Kertas Kerja :: Kembali

UI - Makalah dan Kertas Kerja :: Kembali

Analisis iklan Coca-Cola dalam 24 versi pada World Cup 2014 sebagai bentuk komunikasi global = The Analysis of Coca-Cola World Cup 2014 Advertisement in 24 Version as Global Communication Form

Sinaga, Saradeta Ursula; Inaya Rakhmani, supervisor (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015)
 Abstrak
[ ABSTRAK
Jurnal ini membahas komunikasi global yang dilakukan oleh perusahaan multi
nasional (MNC) dengan produk minuman berkarbonasi bernama Coca-Cola. Di era
globalisasi saat ini, sebuah perusahaan MNC mengkoordinasikan seluruh aktivitas pemasaran
ke berbagai negara. Dalam hal ini perusahaan melakukan adanya standarisasi produk,
packaging, dan merek. Bahkan, beberapa produk dan jasa secara serempak menyamakan
pesan komunikasi atau kampanye penjualannya. Sebagai alat kampanye pemasaran, Coca-
Cola merilis 24 versi dari The World Is Ours, lagu untuk menyemarakkan perhelatan Piala
Dunia 2014, dengan berbagai bahasa dari bermacam negara. Beberapa negara yang turut
merilis lagu ini adalah Indonesia, Mexico, Colombia, South Africa, China, Japan, Argentina,
Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal, Bosnia &
Herzegovina, Myanmar, Romania and Brazil. Dari penjelasan tersebut maka penulis akan
meneliti adanya komunikasi global yang terjalin melalui kampanye Coca Cola yang dikaitkan
menggunakan konsep glokalisasi.
ABSTRACT This journal discusses global communication conducted by multi-national companies (MNCs)
with a carbonated beverage product called Coca-Cola. In the current era of globalization, a
MNC company coordinates all marketing activities to different countries. In this case the
company doing the standardization of products, packaging, and brand. In fact, some products
and services simultaneously equalize message communication or sales campaigns. As a tool
of marketing campaign, Coca-Cola released 24 versions of The World Is Ours, songs to
enliven the 2014 World Cup event, with the various languages of the various nations. Somecountries are also releasing this song is Indonesia, Mexico, Colombia, South Africa, China,
Japan, Argentina, Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal,
Bosnia & Herzegovina, Myanmar, Romania and Brazil. From these explanations, the authors
will examine the global communications established through the Coca Cola campaign are
linked using the concept of glocalization.;This journal discusses global communication conducted by multi-national companies (MNCs)
with a carbonated beverage product called Coca-Cola. In the current era of globalization, a
MNC company coordinates all marketing activities to different countries. In this case the
company doing the standardization of products, packaging, and brand. In fact, some products
and services simultaneously equalize message communication or sales campaigns. As a tool
of marketing campaign, Coca-Cola released 24 versions of The World Is Ours, songs to
enliven the 2014 World Cup event, with the various languages of the various nations. Somecountries are also releasing this song is Indonesia, Mexico, Colombia, South Africa, China,
Japan, Argentina, Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal,
Bosnia & Herzegovina, Myanmar, Romania and Brazil. From these explanations, the authors
will examine the global communications established through the Coca Cola campaign are
linked using the concept of glocalization., This journal discusses global communication conducted by multi-national companies (MNCs)
with a carbonated beverage product called Coca-Cola. In the current era of globalization, a
MNC company coordinates all marketing activities to different countries. In this case the
company doing the standardization of products, packaging, and brand. In fact, some products
and services simultaneously equalize message communication or sales campaigns. As a tool
of marketing campaign, Coca-Cola released 24 versions of The World Is Ours, songs to
enliven the 2014 World Cup event, with the various languages of the various nations. Somecountries are also releasing this song is Indonesia, Mexico, Colombia, South Africa, China,
Japan, Argentina, Vietnam, Korea, Middle East, Thailand, Malaysia, South Africa, Nepal,
Bosnia & Herzegovina, Myanmar, Romania and Brazil. From these explanations, the authors
will examine the global communications established through the Coca Cola campaign are
linked using the concept of glocalization.]
 File Digital: 1
Shelf
 MK-Saradeta Ursula Sinaga.pdf ::
 Metadata
No. Panggil : MK-PDF
Nama orang :
Nama orang tambahan :
Nama badan tambahan :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
Program Studi :
Bahasa : Ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : computer (rdamediated)
Tipe Carrier : online resource
Deskripsi Fisik : 19 pages
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
MK-PDF 10-17-693554487 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20416369