[ ABSTRAK
Warga negara lain sering mengaitkan orang Indonesia dengan beberapa hal seperti cinta keluarga,toleran, ramah, religius tetapi suka terlambat, lamban, pemalas, kurang disiplin, dan terlalu suka basa-basi(Setyorini, 2014). Kepercayaan tersebut dapat tergolong sebagai stereotip, karena menyusun citra mengenaikelompok tertentu ke dalam kategori yang sederhana untuk merepresentasikan seluruh anggota dari kelompoktersebut (Samovar, Portner, & McDaniel, 2009). Stereotip dipelajari melalui media massa, tetapi kini revolusidigital memungkinkan publik untuk tidak hanya menerima informasi berisi stereotip yang disediakan dandisebarluaskan melalui media massa. Situs-situs web berbasis konten ciptaan pengguna (user-generated content)sebagai media alternatif memungkinkan publik untuk melawan stereotip-stereotip yang ada. Di sisi lain, kontenciptaan pengguna juga dapat berisi konten yang justru melanggengkan stereotip-stereotip lama.Makalah ini bertujuan untuk menganalisis bagaimana konten ciptaan pengguna, yaitu seri video ―Howto Act Indonesian‖ di Youtube, merepresentasikan masyarakat Indonesia. Makalah ini juga akan menganalisisapakah seri video ―How to Act Indonesian‖ melawan stereotip, melanggengkan stereotip lama, atau justrumembentuk stereotip baru. Hasil analisis menunjukkan bahwa dalam representasi budaya masyarakat Indonesiadalam How to Act Indonesian terdapat stereotip-stereotip sarcastis, ethnocentris, and juga stereotip karakteristiknasional. Stereotip-stereotip tersebut mengabaikan kompleksitas masyarakat Indonesia yang terdiri darisekelompok individu yang beragam.;Citizens of other countries often refer to Indonesians as family-loving, tolerant, friendly, religious, butalso often late, lazy, slow, lack of discipline, and chit-chat too much (Setyorini, 2014). Those beliefs can becategorized as stereotype, because they organize the image of a group into simple categorizations to representwhole of the group (Samovar, Portner, & McDaniel, 2009). Stereotypes are learned through mass media, but atthe present digital revolution allows public to not only receive stereotype informations provided and spread bythe mass media (Croteau, Hoynes, & Milan, 2012). User-generated content based websites as alternative mediaallows public to counter the already existing stereotypes. On the other hand, user-generated content may alsoconsists of contents that perpetuate the existing stereotypes (Guo & Harlow, 2014).This paper aims to analyze how a user-generated content, which is ?How to Act Indonesian? series onYouTube, represents Indonesians. This paper also aims to analyze whether ?How to Act Indonesian? seriescounter, perpetuate, or even establish new stereotypes. Analysis shows that the cultural representation ofIndonesians on ?How to Act Indonesian?series contains sarcastic, ethnocentric, and national characteristicstereotypes. Those stereotypes ignore the complexity of Indonesian society which in reality consist a group ofdiverse individuals., Citizens of other countries often refer to Indonesians as family-loving, tolerant, friendly, religious, butalso often late, lazy, slow, lack of discipline, and chit-chat too much (Setyorini, 2014). Those beliefs can becategorized as stereotype, because they organize the image of a group into simple categorizations to representwhole of the group (Samovar, Portner, & McDaniel, 2009). Stereotypes are learned through mass media, but atthe present digital revolution allows public to not only receive stereotype informations provided and spread bythe mass media (Croteau, Hoynes, & Milan, 2012). User-generated content based websites as alternative mediaallows public to counter the already existing stereotypes. On the other hand, user-generated content may alsoconsists of contents that perpetuate the existing stereotypes (Guo & Harlow, 2014).This paper aims to analyze how a user-generated content, which is “How to Act Indonesian” series onYouTube, represents Indonesians. This paper also aims to analyze whether “How to Act Indonesian” seriescounter, perpetuate, or even establish new stereotypes. Analysis shows that the cultural representation ofIndonesians on “How to Act Indonesian”series contains sarcastic, ethnocentric, and national characteristicstereotypes. Those stereotypes ignore the complexity of Indonesian society which in reality consist a group ofdiverse individuals.]