[ ABSTRAK
Seiring dengan peningkatan keprihatinan dunia akan isu-isu sosial dan lingkungan, makaberkembang suatu tren baru dikalangan investor yakni Socially Responsible Investing (SRI).Socially responsible investors (SRIs) sangat peduli akan praktik tanggung jawab sosial yangdilakukan perusahaan. Hal ini membuat perubahan peran investor relations yang tidak hanyamengkomunikasikan performa perusahaan secara finansial tetapi juga perlu mengkomunikasikanmengenai nilai, prinsip dan visi perusahaan secara jelas yang juga diwujudnyatakan dalam praktikCorporate Social Responsibility (CSR) perusahaan tersebut. Oleh karena itu peran investorrelations (IR) saat ini juga turut mengkomunikasikan CSR perusahaan kepada publiknya. Makalahini menganalisa peran IRO dalam mengkomunikasikan CSR perusahaan dengan menggunakanmetode deskriptif kualitatif berdasarkan hasil wawancara terhadap Investor relations officers PTSemen Indonesia (Persero) Tbk sebagai salah satu perusahaan yang masuk dalam indeks SRIKehati, yakni indeks yang mengacu pada tata cara Sustainable and Responsible Investment (SRI).Hasil analisa ini menyatakan bahwa dalam deskripsi pekerjaannya investor relations tidakdiharuskan untuk mengkomunikasikan CSR kepada publiknya, sehingga selama ini CSR hanyamenjadi topik sisipan dalam komunikasi antara Investor relations dengan investornya. Investormendapat informasi CSR perusahaan melalui lembaga independen. Sehingga dari hasil analisa inipenulis memberi rekomendasi mengenai peran IRO dalam mengkomunikasikan CSR terkaitperkembangan SRI saat ini.

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ABSTRACT Regarding to the increasing of the world concern of social and environment issues, so there is a

new trend in investment that called Socially Responsible Investing (SRI). Socially responsible

investors are really concern to Corporate Social Responsibility (CSR). This causes the changing

roles of investor relations that not only communicate financial performance of their institutions but

also communicate about firm?s values, principle, and vision that implemented in their CSR.

Therefore, now the role of investor relations is also to communicate CSR to their investors. This

paper analyze the role of IRO regarding to communicate CSR through qualitative desciptive

method based on interview with investor relations from PT Semen Indonesia (Persero) Tbk that

included in the list of SRI-Kehati Index which refers to the procedures for Sustainable and

Responsible Investment (SRI). The result of this analysis tell that the role of investor relations to

communicate CSR is not in their job description therefore CSR just an additional topic between

investor and IR. Obviously investor get the information about CSR from independent insitutions.

Afterwards from these analysis the author give some recommendations toward the changing role

of investor relations to communicate CSR due to the development of SRI will be given., Regarding to the increasing of the world concern of social and environment issues, so there is a

new trend in investment that called Socially Responsible Investing (SRI). Socially responsible

investors are really concern to Corporate Social Responsibility (CSR). This causes the changing

roles of investor relations that not only communicate financial performance of their institutions but

also communicate about firm’s values, principle, and vision that implemented in their CSR.

Therefore, now the role of investor relations is also to communicate CSR to their investors. This

paper analyze the role of IRO regarding to communicate CSR through qualitative desciptive

method based on interview with investor relations from PT Semen Indonesia (Persero) Tbk that

included in the list of SRI-Kehati Index which refers to the procedures for Sustainable and

Responsible Investment (SRI). The result of this analysis tell that the role of investor relations to

communicate CSR is not in their job description therefore CSR just an additional topic between

investor and IR. Obviously investor get the information about CSR from independent insitutions.

Afterwards from these analysis the author give some recommendations toward the changing role

of investor relations to communicate CSR due to the development of SRI will be given.]