UI - Makalah dan Kertas Kerja :: Kembali

UI - Makalah dan Kertas Kerja :: Kembali

Analisis peran investor relations PT. Semen Indonesial (Persero)Tbk dalam mengkomunikasikan corporate social responsibility perusahaan terhadap investor terkait socially responsible investing = Analysis of investor relations role in Indonesia communicating corporate social responsibility to investors related to socially responsible investing

Sagala, Christiani; Risanti Chairuna, supervisor (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015)

 Abstrak

[ ABSTRAK
Seiring dengan peningkatan keprihatinan dunia akan isu-isu sosial dan lingkungan, maka
berkembang suatu tren baru dikalangan investor yakni Socially Responsible Investing (SRI).
Socially responsible investors (SRIs) sangat peduli akan praktik tanggung jawab sosial yang
dilakukan perusahaan. Hal ini membuat perubahan peran investor relations yang tidak hanya
mengkomunikasikan performa perusahaan secara finansial tetapi juga perlu mengkomunikasikan
mengenai nilai, prinsip dan visi perusahaan secara jelas yang juga diwujudnyatakan dalam praktik
Corporate Social Responsibility (CSR) perusahaan tersebut. Oleh karena itu peran investor
relations (IR) saat ini juga turut mengkomunikasikan CSR perusahaan kepada publiknya. Makalah
ini menganalisa peran IRO dalam mengkomunikasikan CSR perusahaan dengan menggunakan
metode deskriptif kualitatif berdasarkan hasil wawancara terhadap Investor relations officers PT
Semen Indonesia (Persero) Tbk sebagai salah satu perusahaan yang masuk dalam indeks SRI
Kehati, yakni indeks yang mengacu pada tata cara Sustainable and Responsible Investment (SRI).
Hasil analisa ini menyatakan bahwa dalam deskripsi pekerjaannya investor relations tidak
diharuskan untuk mengkomunikasikan CSR kepada publiknya, sehingga selama ini CSR hanya
menjadi topik sisipan dalam komunikasi antara Investor relations dengan investornya. Investor
mendapat informasi CSR perusahaan melalui lembaga independen. Sehingga dari hasil analisa ini
penulis memberi rekomendasi mengenai peran IRO dalam mengkomunikasikan CSR terkait
perkembangan SRI saat ini.
ABSTRACT Regarding to the increasing of the world concern of social and environment issues, so there is a
new trend in investment that called Socially Responsible Investing (SRI). Socially responsible
investors are really concern to Corporate Social Responsibility (CSR). This causes the changing
roles of investor relations that not only communicate financial performance of their institutions but
also communicate about firm?s values, principle, and vision that implemented in their CSR.
Therefore, now the role of investor relations is also to communicate CSR to their investors. This
paper analyze the role of IRO regarding to communicate CSR through qualitative desciptive
method based on interview with investor relations from PT Semen Indonesia (Persero) Tbk that
included in the list of SRI-Kehati Index which refers to the procedures for Sustainable and
Responsible Investment (SRI). The result of this analysis tell that the role of investor relations to
communicate CSR is not in their job description therefore CSR just an additional topic between
investor and IR. Obviously investor get the information about CSR from independent insitutions.
Afterwards from these analysis the author give some recommendations toward the changing role
of investor relations to communicate CSR due to the development of SRI will be given., Regarding to the increasing of the world concern of social and environment issues, so there is a
new trend in investment that called Socially Responsible Investing (SRI). Socially responsible
investors are really concern to Corporate Social Responsibility (CSR). This causes the changing
roles of investor relations that not only communicate financial performance of their institutions but
also communicate about firm’s values, principle, and vision that implemented in their CSR.
Therefore, now the role of investor relations is also to communicate CSR to their investors. This
paper analyze the role of IRO regarding to communicate CSR through qualitative desciptive
method based on interview with investor relations from PT Semen Indonesia (Persero) Tbk that
included in the list of SRI-Kehati Index which refers to the procedures for Sustainable and
Responsible Investment (SRI). The result of this analysis tell that the role of investor relations to
communicate CSR is not in their job description therefore CSR just an additional topic between
investor and IR. Obviously investor get the information about CSR from independent insitutions.
Afterwards from these analysis the author give some recommendations toward the changing role
of investor relations to communicate CSR due to the development of SRI will be given.]

 File Digital: 1

Shelf
 MK-Christiani Sagala.pdf ::

 Metadata

No. Panggil : MK-PDF
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : computer (rdamediated)
Tipe Carrier : online resource
Deskripsi Fisik : 25 pages
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
MK-PDF 10-17-658447439 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20416399