Buku Teks :: Kembali

Buku Teks :: Kembali

Strategic management of technological innovation

Melissa A. Schilling (McGraw-Hill, 2013)

 Abstrak

This is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling ́ђةs approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.406 2 SCH s
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill, 2013
Sumber Pengatalogan: LibUI ind rda
ISBN: 9780071326445
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Fourth edition. International edition
Catatan Seri:
Catatan Umum: Includes bibliographical references and index
Catatan Versi Asli:
Deskripsi Fisik: xv, 314 pages. : illustration. ; 23 cm
Lembaga Pemilik: Universitas indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
658.406 2 SCH s 01-15-08168 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20419119
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