Buku Teks :: Kembali

Buku Teks :: Kembali

Strategic marketing

David W. Cravens, Nigel F. Piercy (McGraw-Hill, 2013)


Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.


Jenis Koleksi : Buku Teks
No. Panggil : 658.802 CRA s
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill, 2013
Sumber Pengatalogan: LibUI ind rda
ISBN: 9780071326230
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Tenth edition
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xviii, 653 pages. : illustration. ; 27 cm
Lembaga Pemilik: Universitas indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658.802 CRA s 01-15-08167 TERSEDIA
658.802 CRA s 01-17-02812 TERSEDIA
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