[Penelitian ini membahas mengenai hal-hal yang memengaruhi sikap masyarakat
terhadap kebijakan pemerintah dengan memperhitungkan sosok pemimpin yang
memimpin pemerintahan tersebut. Dua konsep yang diukur adalah konsep
kredibilitas sumber Source Credibility) dan daya tarik sumber (Source
Attractiveness). Jika kebijakan dianalogikan sebagai produk setiap pemerintahan,
maka dibutuhkan seseorang yang memilki kredibilitas dan daya tarik di mata
masyarakat agar pesan yang disampaikan oleh pemerintah tersebut dapat diterima
dengan baik oleh masyarakat. Sehingga dengan kredibilitas dan daya tarik yang
tinggi, hendaknya setiap kebijakan yang diambil mampu dianggap positif oleh
masyarakat.
Berdasarkan paparan tadi penelitian ini meneliti Hubungan Kredibilitas Sumber
(Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness) Dengan
Sikap Masyarakat Pada Kebijakan Pemerintah di Kota Surabaya, di bawah
pimpinan Ibu Tri Rismaharini. Penelitian ini bertujuan untuk mengetahui dan
menguji pengaruh antara variabel-variabel terkait pembentukan sikap positif
masyarakat yang disebabkan oleh adanya kredibilitas sumber dan daya tarik
sumber..
Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden
pada penelitian ini adalah mahasiswa Ilmu Politik Universitas Airlangga Surabaya
berjumlah 136 orang yang ditarik secara acak sederhana (simle random) pada
populasi keseluruhan mahasiswa 2012-2013 yang berjumlah 214 orang. Metode
analisis data dilakukan dengan analisis statistik deskriptif dan analisis regresi
berganda untuk membuktikan hipotesis dalam penelitian ini.
Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan dari
variable-variabel yang diuji dimana variable Kredibilitas Sumber (Source
Kredibility) dan Daya Tarik Sumber (Source Attractiveness) masing masing
memiliki pengaruh yang signifikan dan positif terhadap sikap masyarakat pada
kebijakan pemerintah Surabaya. Pada pengujian koefisien determinasi juga
ditemukan bahwa total variable sikap dapat dijelaskan sangat tinggi oleh variable
Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source
Attractiveness), dimana kedua variable ini juga dipastikan memiliki pengeruh
secara bersama-sama dalam pembentukan sikap.;This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment., This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment.]
T41207-Yunessha Puti Lalita.pdf :: Unduh