[ ABSTRAK
Jepang sebagai negara industri maju telah mengembangkan investasinya sampaike Indonesia. Perusahaan Jepang memiliki bentuk ciri khas manajemen yaknimanajemen gemba/genchi genbutsu. Skripsi ini menjelaskan tentang manajemengemba dimana manajemen tersebut membuat atasan harus langsung terjun kelapangan. Astra Honda Motor dan Showa Manufacturing Indonesia merupakanperusahaan Jepang yang bergerak di bidang otomotif dan manajemen gembamerupakan salah satu manajemen yang ada di dalamnya. Penelitian ini adalahpenelitian kualitatif yang datanya didapat melalui studi pustaka dan wawancara,dengan desain eksposisi. Analisis dari skripsi ini berkutat pada proses, kelebihan,kekurangan, kesempatan, ancaman dan efektivitas dari aplikasi manajemen gembadi kedua perusahaan tersebut.

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ABSTRACT Japan as one of the advanced industrial countries has developed their investment

to Indonesia. Japanese company has their own management characteristic called

gemba management / genchi genbutsu. This thesis mainly discuss about gemba

management, which require the manager to directly visit the plant. Astra Honda

Motor and Showa Manufacturing Indonesia are some of the Japanese automotive

company that implements the gemba management. This study is a qualitative

research where?s the data is obtained through library research and interviews, with

exposition design. The analysis from this thesis focused on the process, strength,

weakness, opportunity, threat and effectiveness from the implementation of

gemba management in both company.;Japan as one of the advanced industrial countries has developed their investment

to Indonesia. Japanese company has their own management characteristic called

gemba management / genchi genbutsu. This thesis mainly discuss about gemba

management, which require the manager to directly visit the plant. Astra Honda

Motor and Showa Manufacturing Indonesia are some of the Japanese automotive

company that implements the gemba management. This study is a qualitative

research where?s the data is obtained through library research and interviews, with

exposition design. The analysis from this thesis focused on the process, strength,

weakness, opportunity, threat and effectiveness from the implementation of

gemba management in both company.;Japan as one of the advanced industrial countries has developed their investment

to Indonesia. Japanese company has their own management characteristic called

gemba management / genchi genbutsu. This thesis mainly discuss about gemba

management, which require the manager to directly visit the plant. Astra Honda

Motor and Showa Manufacturing Indonesia are some of the Japanese automotive

company that implements the gemba management. This study is a qualitative

research where?s the data is obtained through library research and interviews, with

exposition design. The analysis from this thesis focused on the process, strength,

weakness, opportunity, threat and effectiveness from the implementation of

gemba management in both company.;Japan as one of the advanced industrial countries has developed their investment

to Indonesia. Japanese company has their own management characteristic called

gemba management / genchi genbutsu. This thesis mainly discuss about gemba

management, which require the manager to directly visit the plant. Astra Honda

Motor and Showa Manufacturing Indonesia are some of the Japanese automotive

company that implements the gemba management. This study is a qualitative

research where?s the data is obtained through library research and interviews, with

exposition design. The analysis from this thesis focused on the process, strength,

weakness, opportunity, threat and effectiveness from the implementation of

gemba management in both company., Japan as one of the advanced industrial countries has developed their investment

to Indonesia. Japanese company has their own management characteristic called

gemba management / genchi genbutsu. This thesis mainly discuss about gemba

management, which require the manager to directly visit the plant. Astra Honda

Motor and Showa Manufacturing Indonesia are some of the Japanese automotive

company that implements the gemba management. This study is a qualitative

research where’s the data is obtained through library research and interviews, with

exposition design. The analysis from this thesis focused on the process, strength,

weakness, opportunity, threat and effectiveness from the implementation of

gemba management in both company.]