UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Pengaruh electronic word of mouth terhadap pemilihan destinasi wisata studi kasus raja ampat papua = The effect of electronic word of mouth towards destination choice study case raja ampat papua

Hutasoit, Irene Uliyana; Hapsari Setyowardhani, supervisor; Adrian Achyar, examiner; Sri Daryanti, examiner (Universitas Indonesia Fakultas Ekonomi Bisnis, 2016)

 Abstrak

ABSTRAK
Tujuan dari penelitian ini adalah menganalisa pengaruh Electronic Word of Mouth pada Intention To Visit wisatawan ke Raja Ampat melalui Theory Of Planned Behaviour. Penelitian dilakukan pada beberapa wisatawan yang pernah membaca informasi mengenai Raja Ampat di media sosial dan belum pernah mengunjungi Raja Ampat sebelumnya Hasil penelitian menunjukkan tidak adanya pengaruh yang signifikan antara Electronic Word of Mouth terhadap Intention To Visit secara langsung, adanya pengaruh yang signifikan antara Electronic Word of Mouth terhadap Attitude Toward Visiting, Subjective Norms, dan Perceived Behavioral Control.. Hasil penelitian ini memiliki perbedaan dengan hasil penelitian sebelumnya dikarenakan profil responden yang kurang mewakili penelitian dari sisi demografis.

ABSTRACT
The purpose of this study is to analyze the influence of Electronic Word Of Mouth to
Intention To Visit Raja Ampat through Theory Of Planned Behaviour. This study was
conducted to tourists who have read information related to Raja Ampat and have not visit
Raja Ampat previously. The research show that Intention To Visit is not significantly
influenced directly by the Electronic Word Of Mouth, however Electronic Word Of Mouth is
significantly influence Attitude Toward Visiting, Subjective Norms, and Perceived
Behavioral Control... To be able to influenced significantly the Job Performance. Result of
this study have differences with the result of previous studies because of the nature of
respondent which doesn?t representing this study from the demographic side.

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S62532
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: Universitas Indonesia Fakultas Ekonomi Bisnis, 2016
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiv, 154 pages : illustration ; 29 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Pepustakaan Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S62532 14-19-653806967 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20422337
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