UI - Tesis Membership :: Kembali

UI - Tesis Membership :: Kembali

Pemrosesan pesan kampanye dan perilaku split-ticket voting (analisis fenomenologis interpretatif pada pemilih yang mengalami split-ticket voting pada pemilihan legislatif dan presiden tahun 2014 di DKI Jakarta) = Messages processing of campaign and split-ticket voting (interpretative phenomenological analysis on the split-ticket voters in parliamentary and presidential elections 2014 in Jakarta)

Athik Hidayatul Ummah; Eriyanto, supervisor; Effy Zalfiana Rusfian, examiner; Firman Kurniawan Sujono, examiner ([Publisher not identified] , 2016)

 Abstrak

[ABSTRAK
Tesis ini membahas tentang bagaimana pengolahan atau pemrosesan informasi
(dalam hal ini pesan-pesan kampanye) yang dilakukan oleh pemilih yang
melakukan split-ticket voting, yaitu memilih kandidat dari partai yang berbeda
pada pemilihan Legislatif dan pemilihan Presiden tahun 2014. Penelitian ini
adalah penelitian kualitatif dengan analisis fenomenologis interpretatif. Hasil
penelitian ini menunjukkan bahwa pemilih melakukan pemrosesan pesan
kampanye yang sederhana. Pemilih tidak membanding-bandingkan dan
memikirkan ideologi partai, kekuatan partai dan lembaga pemerintahan, serta
kekuatan isu. Pemilih dalam penelitian ini masuk dalam kategori unintentional,
yaitu pemilih yang tidak sengaja melakukan split-ticket voting dan tidak memiliki
motivasi khusus atau kepentingan tertentu. Selanjutnya, teori-teori split-ticket
voting perlu diuji kembali di Indonesia dalam konteks akademis dan metodologis.
Sementara dalam konteks praksis, para kandidat maupun partai politik perlu
memikirkan strategi khusus menghadapi pemilih unintentional di Indonesia.

ABSTRACT
This study discusses how information processing (in this case the campaign
messages) by split-ticket voter. They vote the candidates form the different parties
in legislative and presidential election in 2014. This study is a qualitative research
and uses interpretative phenomenological analysis. This study results that voters
do a simple campaign message processing. Voters are not comparing and thinking
about ideological moderation, party strength and institutional roles, and issues
ownership. Voters in this study are unintentional, are accidentally split-ticket
voting and they don?t have specially motivation. Theories of split-ticket voting
needs to be re-examined in the context of academic and methodological in
Indonesia. While in the context of praxis, candidates and political parties need to
think about specific strategies to face unintentional voters in Indonesia., This study discusses how information processing (in this case the campaign
messages) by split-ticket voter. They vote the candidates form the different parties
in legislative and presidential election in 2014. This study is a qualitative research
and uses interpretative phenomenological analysis. This study results that voters
do a simple campaign message processing. Voters are not comparing and thinking
about ideological moderation, party strength and institutional roles, and issues
ownership. Voters in this study are unintentional, are accidentally split-ticket
voting and they don’t have specially motivation. Theories of split-ticket voting
needs to be re-examined in the context of academic and methodological in
Indonesia. While in the context of praxis, candidates and political parties need to
think about specific strategies to face unintentional voters in Indonesia.]

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 Metadata

Jenis Koleksi : UI - Tesis Membership
No. Panggil : T45302
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2016
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xii, 145 pages : illustration ; 30 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
T45302 15-17-277656542 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20422813
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