ABSTRAKTesis ini membahas mengenai halal tourism di Jepang, sebuah strategi pariwisata baru di Jepang dengan wisatawan Muslim sebagai sasarannya. Penelitian ini merupakan penelitian deskriptif analitis melalui pendekatan kualitatif dengan metode interpretasi data. Strategi halal tourism di Jepang mencakup bidang restoran, bidang akomodasi dan transportasi, organisasi yang menangani halal tourism, serta layanan informasi, dengan tetap mempertahankan kearifan lokal Jepang. Penerapan strategi halal tourism berimplikasi pada peningkatan ekonomi dan hubungan diplomasi.

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ABSTRACT

This research attempts to investigate halal tourism in Japan as its new tourism strategy toward Muslim as its playing field. This study is an analytical descriptive research used qualitative approach through data interpretation method. The halal tourism strategy comprises restaurant, accommodations and transportation, association or institution which related to halal tourism, and also information services while maintaining Japanese local wisdom. Halal tourism strategy has implication to economic improvement and diplomatic relation.