ABSTRAKPenelitian ini bertujuan untuk menganalisis dampak dari Program Produk Unggulan Industri Kecamatan (Program Putri Kencana) terhadap peningkatan produksi dan pendapatan pelaku usaha kecil dan menengah di Kabupaten Blitar. Penelitian menggunakan metode analisis impact assessment dengan membandingkan kelompok yang memperoleh program dan yang tidak pada saat sebelum dan sesudah program.Hasil penelitian menunjukkan bahwa Program Putri Kencana di Kabupaten Bitar belum berjalan dengan baik dalam pemberian Bantuan Langsung Masyarakat (BLM), masih terdapat ketidaksesuaian dalam pemberian BLM berupa peralatan yang dibutuhkan oleh industri penerima bantuan sehingga tidak dapat dimanfaatkan secara maksimal. Namun demikian dampak pemberian BLM telah menciptakan peningkatan pendapatan usaha, jumlah tenaga kerja dan jumlah produksi per bulan industri penerima manfaat program yang lebih tinggi dibandingkan dengan industri bukan penerima manfaat program yaitu berturut-turut sebesar Rp 2.918.826,-, dua orang tenaga kerja, dan 1.238,714 kg per bulan.Penelitian ini menyarankan perlunya perumusan strategi yang lebih baik untuk perbaikan Program Putri Kencana antara lain mencakup pemilihan industri, pemberian bantuan jenis peralatan, dan pemberian jenis pelatihan kepada industri penerima manfaat program.

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ABSTRACT

Program Featured Product Industrial District (Putri Kencana) is one of program of Blitar District Government to reduce poverty and unemployment through growth and development of industrial business activities in a group of micro, small and medium enterprises (UMKM) in accordance with the potential of the rural districts.

The results of this reaserch is (1) the implementation of the Putri Kencana Program in the Bitar District is has not been going well respected community in the provision of Direct Assistance (BLM), where there are discrepancies in the provision of community grants in the form of equipment needed by the industry so that the recipient is not optimal in the use of equipment given. (2) the impact of the implementation of the Putri Kencana Program?s resulted in any difference per month income, employment numbers and production numbers per month of industrial of program beneficiaries is higher than the industry instead of program beneficiaries. Differences in income per month of the industrial beneficiaries program is Rp.2.918.826, -. Differences in the number of workers of industrial of program beneficiaries is 2 people. Difference in the amount of production per monthly of the industrial beneficiaries program amounted to 1238.714 Kg.

In this study suggest the implementation of the Putri Kencana Program?s is necessary to formulate a strategy for improvements the future Putri Kencana Program?s is the accuracy and precision in a variety of things such as the selection of the industry; granting relief type of equipment, and the provision of training to the beneficiaries industry.