Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Internal factors within entrepreneurs that influence the acceptance and use of social commerce among SMEs in Malaysia

Azilahwati binti Adam; (Universitas Pelita Harapan. Jurusan Manajemen, {s.a.})

 Abstrak

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities for SMEs in Malaysia. The use of s-commerce as a medium for marketing and buying and selling is capable of helping SMEs to increase the sales and profitability of their businesses. However, according to studies conducted by SME Corp Malaysia, the usage of e-commerce and social media is still low. Attitude and self-efficacy are variables that are often used in studies related to entrepreneurs and their intention to accept a new business innovation or technology. Therefore, this study was undertaken to identify the internal factors within entrepreneurs, namely attitude and self-efficacy, which influence the acceptance and use of s-commerce among SMEs in Malaysia.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 338 DEREMA 11:1 (2016)
Entri utama-Nama orang :
Subjek :
Penerbitan : [Place of publication not identified]: Universitas Pelita Harapan. Jurusan Manajemen, {s.a.}
Sumber Pengatalogan : LibUI engind rda
ISSN : 19070853
Majalah/Jurnal : DeReMa; jurnal manajemen=Development Research of Management
Volume : 11 (1) Mei 2016. Hal : 35-45
Tipe Konten : Journal
Tipe Media : unmediated
Tipe Carrier : volume (rdacerrier)
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 4, R.Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
338 DEREMA 11:1 (2016) TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20427585
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