Skripsi ini membahas mengenai strategi optimalisasi PBB P2 yang diterapkan di Kota Bandar Lampung. Penelitian ini dilakukan untuk mengevaluasi strategi optimalisasi PBB P2 dan gambaran mengenai kendala yang menghambat strategi tersebut. Skripsi ini menggunakan pendekatan post-positivist dengan teknik pengumpulan data melalui studi lapangan dan studi literatur. Hasil penelitian menunjukkan bahwa strategi optimalisasi PBB P2 yang dilakukan oleh Pemerintah Kota Bandar Lampung belum memenuhi kriteria kebijakan yang baik menurut teori evaluasi kebijakan William Dunn. Kendala yang dihadapi Pemerintah Kota Bandar Lampung yakni belum akuratnya database, belum berjalannya penegakkan hukum pajak, dan kurangnya kesadaran masyarakat terhadap PBB P2.

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This undergraduate thesis focused to examine property tax on rural and urban optimalization strategies in Bandar Lampung. The study was conducted to evaluate property tax on rural and urban optimalization strategies and to gain an overview of the obstacles that hinder the strategies. This undergraduate thesis adopted post-positivist approach through field study and literature study for data collection.

The result showed that property tax on rural and urban optimalization strategies conducted by the government of Bandar Lampung did not meet the criteria of good policy according to William Dunn‟s theory of policy evaluation. Obstacles faced by the government of Bandar Lampung are inaccurate database, lack of law enforcement, and public awareness of property tax on rural and urban.