ABSTRAK
Proses business Coaching bertujuan untuk memaksimalkan potensi pribadidan profesional dari pemilik usaha dengan proses stimulasi dan eksplorasipemikiran serta proses kreatif. Pada pelaksanaan business Coaching kali iniCoach beserta Coachee akan memperbaiki model bisnis dan proses pemasaranpada usaha mikro bernama Butik Kelambu yang menjual berbagai macam produkkelambu. Proses yang dilakukan adalah dengan memecahkan permasalahan sistemkerjasama produksi dan jalur distribusi yang dihadapi Butik Kelambu. Hasil yangdidapatkan setelah pelaksanaan business Coaching adalah penyusunan strategikerjasama produksi dengan produsen kelambu di dalam negeri dan rancanganhybrid distribution channel yang meliputi toko offline, media social dan sistemreseller

---

ABSTRACT
Business coaching process aims to maximize personal and professionalpotential of business owners through stimulation, idea exploration and creativeprocess. In this implementation of business coaching, Coach and Coachee willimprove the business model and marketing process of micro-sized business namedButik Kelambu that sell various mosquito-net products. The process is carried outby solving the problems faced by Butik Kelambu such as strategy of productionand distribution channels. The results obtained after business coaching processare the design of cooperation strategy with mosquito-net manufacturers based inIndonesia and the hybrid distribution channels in form of an offline store, socialmedia and reseller system