ABSTRAK
Keban yakan operator selular saat ini dihadapkan pada tantangan dimana pertumbuhan pelanggan sudah mengalami saturasi dan terjadi penurunan pertumbuhan pendapatan karena layanan legacy cenderung mengalami penurunan karena mendapat ancaman dari layanan over-the-top (OTT). Strategi pengembangan bisnis layanan digital pun dilakukan untuk dapat meningkatkan pendapatan perusahaan melalui penyelenggaraan layanan digi tal payment & mobile e-money, digital advertising dan bisrus machine-to-machine (M2M) mengingat potensi dan dukungan dari ekosistem digital yang cukup menjanjikan. Namun dalam ken yataannya, penyelenggaraan layanan di gital tersebut belum dapat memberikan dampak yang signifikan bagi pertumbuhan pendapatan perusahaan sehingga diperlukan strategi baru dengan suatu i novasi layanan. Penel itian ini bertujuan untuk memodelkan integrasi tiga layanan digital yaitu mobile e-money, digital advertising dan M2M ke daJam layanan Smart Vending Machine (SVM), serta menganalisis model bisnis penyelenggaraan layanan pada studi kasus PT. XYZ sehingga diharapkan dapat menjadi suatu sumber pendapatan baru bagi operator seJular PT. XY Z. Berdasarkan hasil pemodelan sistem dan analisis model bisnis rudapatkan bahwa pen yelenggaraan l ayanan SVM mengikuti pola model bisnis platfonn bersisi banya k, yang mempertemukan dua kelompok pelanggan yang berbeda yaitu pelanggan e-money dan pelanggan korporasi. Empat model bisnis juga dianalisis dimana la yanan SVM laya k untuk diimpl ementasikan dan diharapkan dapat memberikan tambahan pendapatan bagi operator selular PT. XYZ

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ABSTRACT
Most of Cellular Operators are currently facing challenges in which subscriber growth is saturated and revenue growth is declined because legacy services are tend to decreased due to threat from over-the-top (OTT) services. Strategy to offer digital services is developed in order to increase operators' revenue through offering of services such as digital payment & mobile e-money, digital advertising and machine-to-machine (M2M) business, where potential and digital ecosystem support of those services is very promising. In reality, the implementation of those digital services is not yielding significant effect on operators' revenue growth, thus they need new strategy with a new service innovation. This research aims to modeling an integration of three digital services which are mobile e-money, digital advertising and M2M , into a Smart Vending Machine (SVM ) service. Furthermore, this research also analyzes business model implementation of this service as a study case at PT.XYZ, where this service is expected to become a new revenue source. From system modeling result and business model analysis, it is revealed that implementation of SVM services practices multi-sided platform business model pattern that brings together two different groups of customers which are e-money users and corporate customers. Moreover, this research analyses four business models approach to find appropriate implementation models of SVM services and additional revenue opportunities for PT.XYZ.