ABSTRAKPenelitian ini dilakukan dengan menggunakan program intervensi melaluipembentukan Conservation Leaders Community yang bertujuan untuk meningkatkan perilaku donasi pelestarian lingkungan pada High Networth Individuals (HNWI) di Indonesia. Conservation Leaders Community dibagi menjadi tiga kategori: 1.Heritage Club >500 juta 2., Fostering Community 250juta s/d 500juta 3. Guardian of Nature 10juta s/d 250juta. Donasi berhasil diterima sebesar IDR 710.000 juta. Analisa teknik statistik wilcoxom signed ranked test menunjukksn adanya perubahan yang signifikan skor komitmen setelah datang ke forum intervensi, Z (7) = -1,000c, p = 0,317 dan motivasi Z (7) = -1.414b , p = 0.157.

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ABSTRACTThe research was conducted by using an intervention program through theestablishment of the Conservation Leaders Community aimed at increasing thedonation behavior toward environmental preservation among the High Networth Individuals (HNWI) in Indonesia. The Conservation Leader Community were divided into three categories: 1. the Heritage Club >500 million rupiahs 2. The Fostering Community 250 million rupiahs to 500 million rupiahs 3. The Guardian of Nature 10 million rupiahs to 250 million rupiahs.The total donations of IDR 710,000 million were successfully collected. Analysis of statistical techniques wilcoxom signed ranked test showed a significant change, the commitment score after coming to Conservation Leaders Community, Z (7) = -1,000c, p = 0.317 and motivation Z (7) = -1.414b, p = 0.157.