ABSTRAKIndonesia dicanangkan oleh pemerintah menjadi pusat fashion muslim dunia 2020. Untuk
mendukung inisiatif ini, penelitian ini diharapkan dapat berkontribusi menambah
informasi mengenai hal-hal yang mempengaruhi intention to buy produk baju muslim
wanita. Salah satunya yang berkaitan adalah faktor sub-kultur relijiusitas. Penelitian ini
tentang pengaruh relijiusitas terhadap consumer attitudes dan purchase intention produk
baju muslim wanita. Metode yang digunakan adalah deskriptif kuantitatif melalui analisa
data dengan structural equation model. Hasil yang diharapkan adalah bahwa relijiusitas
akan berpengaruh signifikan terhadap consumer attitudes dan consumer attitudes akan
berpengaruh secara positif dan signifikan terhadap intention to buy
ABSTRACTIndonesia is designated by government to be the world?s Moslem fashion center
in
2020. To support the initiative, the researcher would like to contribute in adding
insight on factors that influence intention to buy of moslem women clothing in
Indonesia. One of the related factor is sub-cultur factor religiosity. Therefore, I
conduct a research on the influence of religiosity of moslem women on consumer
attitudes towards fashion and intention to buy of Moslem women clothing. The
methodology used is quantitative descriptive through data analysis method by
structural equation model tool. The expected result of the research is religiosity
will have significant impact on consumer attitudes towards fashion and consumer
attitudes towards fashion will have positive and significant impact on intention to
buy for moslem women clothing
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