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Music2go: student cd-rom

Michael J. Etzel, Bruce J. Walker, William J. Stanton (Irwin, McGraw-Hill, 2007)

 Abstract

music2go is a bussiness simulation designed to apply the concepts of market analysis, segmentation, marketing mix and product lifecycle in an interactive live marketing case study. music2go has been modeled on the U.S portable CD player market between 1997 and 2004.

 Metadata

Collection Type : Multimedia
Call Number : 658ETEM001
Main entry-Personal name :
Additional entry-Personal name :
Subject :
Publishing : Boston: Irwin, McGraw-Hill, 2007
Edition
Cataloguing Source
Content Type two-dimensional moving image
Media Type computer
Carrier Type computer disc
Physical Description 1 compact disc; image; collor; 4 3/4 in.
Holding Institution Universitas Indonesia
Location Ruang Multimedia, Lantai 2
  • Availability
  • Review
  • Cover
Call Number Barcode Number Availability
658ETEM001 01-16-01943 TERSEDIA
Review:
No review available for this collection: 20435648
Cover
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