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Going places with youth outreach: smart marketing strategies for your library

Angela B. Pfeil ([American Library association, American Library association], 2005)

 Abstrak

Corporations know that marketing to kids is big business?with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children?s librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for getting children?s attention, from where to post event flyers (child?s eye height, please) to taking storytime to where restless children might be waiting (how about the DMV?)

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 Metadata

Jenis Koleksi : eBooks
No. Panggil : e20436059
Entri utama-Nama orang :
Subjek :
Penerbitan : Chicago: [American Library association, American Library association], 2005
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: viii, 119 pages ; illustration
Tautan: http://portal.igpublish.com/iglibrary/search/ALAB0000038.main.html?14
Lembaga Pemilik:
Lokasi:
  • Ketersediaan
  • Ulasan
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No. Panggil No. Barkod Ketersediaan
e20436059 02-17-631894398 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20436059
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