Marketing to millennials: reach the largest and most influential generation of consumers ever

Fromm, Jeff, author

Marketing to millennials: reach the largest and most influential generation of consumers ever

Jeff Fromm, Christie Garton ([American Management Association, ], 2012)

Abstrak

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Based on original market research, this book reveals the eight attitudes shared by most Millennials, and the new rules for engaging them successfully.

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young adult consumers

attitudes

generation Y

target marketing

consumer behavior

Metadata

Jenis Koleksi :	eBooks
No. Panggil :	e20437113
Entri utama-Nama orang :	Fromm, Jeff, author


Entri tambahan-Nama orang :	Garton, Christie, author



Subjek :	Young adult consumers -- Attitudes Generation Y -- Attitudes Target marketing Consumer behavior
Penerbitan :	New York: [American Management Association, ], 2012

Sumber Pengatalogan:	LibUI rus rda
Tipe Konten:	text
Tipe Media:	computer
Tipe Pembawa:	online resources
Deskripsi Fisik:	xix, 2602 pages
Tautan:	http://portal.igpublish.com/iglibrary/search/AMAB0000811.main.html?7
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No. Panggil	No. Barkod	Ketersediaan
e20437113	02-17-051636204	TERSEDIA

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Marketing to millennials: reach the largest and most influential generation of consumers ever

Abstrak

File Digital: 1

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